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CRM influence on organisational performance — the moderating role of IT reliability Cover

CRM influence on organisational performance — the moderating role of IT reliability

Open Access
|Nov 2019

Figures & Tables

Fig. 1

Verified IT reliability model

Source: (Tworek, 2019).

Fig. 2

Developed hypotheses

Tab. 1

Research sample characteristics

Organisations sizeManufacturing organisationsService organisationsTrade organisationsTotal
Micro (below 10 people)1306427221
Small (11–50 people)8714443274
Medium (51–250 people)6311273248
Large (above 250 people)12018475379
Total4005042181122
Tab. 2

Defined variables together with the results of the reliability analysis of scales

No.VariableNo. of scalesCronbachs α
1IT reliability280.953
2CRM time-of-use1--
3Organisational performance40.911
Tab. 3

Correlation analysis between IT reliability and the CRM time-of-use

CorrelationIT reliabilityIT system reliabilityIT information reliabilityIT service reliability
CRM time-of-user(1036)=0.408**, p<0.001r(1102)= 0.406**, p<0.001r(1111)= 0.367**, p<0.01r(1115)= 0.394**, p<0.01
Tab. 4

Correlation between the CRM time-of-use and the organisational performance

Organisational performance
CRM time-of-user(1117)=0.529**, p<0.001
Tab. 5

Research sample characteristics

Model descriptionR2Delta R2Moderator coef.Standard errort StatP Value
CRM time-of-use, IT reliability, Moderator
dependent v.: performance
0.6660.0390.4830.0182.6610.007
CRM time-of-use, IT system reliability, Moderator
dependent v.: performance
0.6680.0400.4740.0162,8010.005
CRM time-of-use, IT information reliability, Moderator
dependent v.: performance
0.6370.0540.5390.0173.1350.002
CRM time-of-use, IT service reliability, Moderator
dependent v.: performance
0.6390.0010.2990.0161,8180.069
DOI: https://doi.org/10.2478/emj-2019-0024 | Journal eISSN: 2543-912X (formerly 2300-0813) | Journal ISSN: 2543-6597
Language: English
Page range: 96 - 105
Submitted on: Apr 30, 2019
Accepted on: Aug 20, 2019
Published on: Nov 19, 2019
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services

© 2019 Katarzyna Tworek, Anna Sałamacha, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.