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Measuring the attractiveness of hunting tourism destinations with an AHP approach Cover

Measuring the attractiveness of hunting tourism destinations with an AHP approach

Open Access
|Aug 2026

Figures & Tables

Figure 1:

Hierarchical multi-criteria model of attractiveness of hunting tourism destination

Table 1:

Scales of relative importance

Intensity of importance on an absolute scaleDefinition
1Equal importance
3Moderate importance of one over another
5Essential or strong importance
7Very strong importance
9Extreme importance
2, 4, 6, 8Intermediate values between the two adjacent judgements

[i] Source: Saaty, T. L. (1980). The Analytic Hierarchy Process. McGraw-Hill

Table 2:

Random index

n (matrix size)123456789101112131415
RI0.00.00.580.901.121.241.321.411.451.491.511.481.561.571.59

[i] Source: Saaty T. L. (1980). The Analytic Hierarchy Process. McGraw-Hill

Table 3:

List of attributes

No.Attribute
A1.Trophy value of gameMatejevic et al. (2022); Matejevic et al. (2023)
A2.Abundance of gameHan & Radder (2011)
A3.A variety of different game in hunting groundMatejevic et al. (2022); Matejevic et al. (2023)
A4.Beauty of hunting grounds*new
A5.Health condition of game in the hunting groundMatejevic et al. (2023)
A6.Possibility to see a lot of game in the hunting groundSchroeder et al. (2019)
A7.Possibility to shoot game in the hunting groundSchroeder et al. (2019)
A8.Fast service of hunting staffHan & Radder (2011)
A9.Understanding client’s needsHan & Radder (2011)
A10.Ethical attitude of hunting workers towards gameHan & Radder (2011)
A11.Well-trained hunting guidesHan & Radder (2011)
A12.The professionalism of hunting guidesHan & Radder (2011)
A13.Successfully solving the problems of touristsHan & Radder (2011)
A14.The methods of huntingMatejevic et al. (2023)
A15.Hunting customs and traditions*new
A16.Border and custom procedures about hunting weapons and equipmentMatejevic et al. (2022); Matejevic et al. (2023)
A17.Transportation networkLee et al. (2010), Gu et al. (2022)
A18.Quality of roads to hunting grounds*new
A19.Functionality of the hunting ground (paths through forest…‥)Matejevic et al. (2022); Matejevic et al. (2023)
A20.Access to hunting stands*new
A21.The quality of hunting trails and roads in the hunting grounds*new
A22.The hunting lodge and other facilities are fitting in the natural environmentHan & Radder (2011), Lee et al., 2010
A23.The comfort of hunting lodgeHan & Radder (2011)
A24.The hunting lodge’s ambienceMatejevic et al. (2022); Matejevic et al. (2023)
A25.Arrangement and equipment of hunting lodgeMatejevic et al. (2022); Matejevic et al. (2023)
A26.Quality of technical objects in the hunting groundMatejevic et al. (2022); Matejevic et al. (2023)
A27.Cleanliness of accommodation (hunting lodge)Han & Radder (2011)
A28.Food and beverage qualityHan & Radder (2011)
A29.Meeting local culture and traditionGu et al. (2022)
A30.Visiting other natural and cultural sites around the hunting areaMatejevic et al. (2023)
A31.Additional tourist services (animation…)Lee et al. (2010); Matejevic et al. (2022); Matejevic et al. (2023)
A32.Bringing meat from the hunted game to the homeSchroeder et al. (2019)

[i] Source: Authors’ elaboration

Table 4:

Sociodemographic characteristics of the respondents (N = 16)

Gender (%)Age (%)
Male87.5Up to 4031.3
Female12.541–5056.3
51–6012.5
Education (%)Work experience in years (%)
Secondary school6.36–1018.8
Faculty (Bachelor degree)6.311–1525.0
MSc degree18.816–2025.0
PhD degree68.8More than 2031.3
Sector (%)
Ministry and state administration6.3
Hunting industry25.0
Tourism industry12.5
Academic sector56.3

[i] Source: Data analysed in Statistical Package for Social Sciences (SPSS.23)

Table 5:

Total weight values for criteria, sub-criteria, and attributes

Criteria (determinants)Local weightsSub-criteria (factors)Local weightsAttributes (items)Local weightsGlobal weights
Tourist attractions(0.243)Natural attractions(0.850)Trophy value of game(0.061)(0.013)
Abundance of game(0.135)(0.028)
A variety of different game in hunting ground(0.099)(0.020)
Beauty of hunting grounds(0.070)(0.015)
Health condition of game in the hunting ground(0.259)(0.053)
Possibility to see a lot of game in the hunting ground(0.177)(0.036)
Possibility to shoot game in the hunting ground(0.199)(0.041)
Socio-cultural attractions(0.150)Fast service of hunting staff(0.029)(0.001)
Understanding client’s needs(0.098)(0.004)
Ethical attitude of hunting workers towards game(0.148)(0.005)
Well-trained hunting guides(0.189)(0.007)
The professionalism of hunting guides(0.205)(0.007)
Successfully solving the problems of tourists(0.122)(0.004)
The methods of hunting(0.142)(0.005)
Hunting customs and traditions(0.067)(0.002)
Accessibility(0.257)External access(0.597)Border and custom procedures about hunting weapons and equipment(0.539)(0.083)
Transportation network(0.264)(0.041)
Quality of roads to hunting grounds(0.197)(0.030)
Internal access(0.403)Functionality of the hunting ground(0.374)(0.039)
Access to hunting stands(0.382)(0.040)
The quality of hunting trails and roads in the hunting grounds(0.244)(0.025)
Hunting tourism infrastructure(0.500)Accommodation(0.677)The hunting lodge and other facilities are fitting in the natural environment(0.163)(0.055)
The comfort of hunting lodge(0.080)(0.027)
The hunting lodge’s ambience(0.112)(0.038)
Arrangement and equipment of hunting lodge(0.103)(0.035)
Quality of technical objects in the hunting ground(0.155)(0.052)
Cleanliness of accommodation (hunting lodge)(0.242)(0.082)
Food and beverage quality(0.145)(0.049)
Complementary tourist services(0.323)Meeting local culture and tradition(0.260)(0.042)
Visiting other natural and cultural sites around the hunting area(0.321)(0.052)
Additional tourist services (animation…)(0.197)(0.032)
Bringing meat from the hunted game home(0.223)(0.036)
Consistency ratio: 0.02

[i] Source: Data analysed in Expert Choice 2000 program

DOI: https://doi.org/10.2478/ejthr-2026-0021 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 266 - 279
Submitted on: Jul 22, 2025
Accepted on: Feb 23, 2026
Published on: Aug 31, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Milosava Matejevic, Ivana Blesic, Marketa Kalabova, Vladimir Markovic, Isidora Popovic, Milutin Kovacevic, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.