Figure 1:
A Tourism Area Cycle of Evolution
Source: Richard Butler’s Tourism Area Life Cycle Model (Butler, 1980, p.7)
Figure 2:
Methodological Framework Schema
Source: Richard Butler’s Tourism Area Life Cycle Model (Butler, 1980, p.7)
Figure 3:
Scenarios for Data Comparison
Source: Own elaboration
Figure 4:
Comparative “Top Locations” for Amarante and Segovia
Source: Own elaboration based on Social Listening data.
Figure 5:
“Top Locations” by state/province for Amarante in Scenario 4
Source: Own elaboration based on Social Listening data.
Table 1:
Comparison of Online Keywords Across Different Scenarios
| Scenario 1 | Scenario 2 | Scenario 3 | Scenario 4 | |
|---|---|---|---|---|
| Total mentions | 113K | 1.06M | 17.1K | 66 |
| Mentions/Daily Average | 310 | 2.91K | 47 | 0 |
| Total Engagement | 2.52M | 19.9M | 731K | 359 |
| Topic Specification | 63,381 | 471,088 | 10,996 | 57 |
| Travel Topic | NA | 65,854 | 1,510 | 21 |
Figure 6:
Topic Breakdown for Scenario 1
Source: Own elaboration based on Social Listening data (Meltwater).
Figure 7:
Topic Breakdown for Scenario 3
Source: Meltwater
Figure 8:
Sentiment Analysis of Keywords in Scenarios 1 and 3
Source: Own elaboration based on Social Listening data.
Figure 9:
Mentions by Publication/Source (Scenario 3)
Source: Own elaboration based on Social Listening data.
Figure 10:
Social Listening Scenarios for Caminha
Source: Own elaboration
Figure 11:
“Top Locations” with Sentiment Related to Caminha (Scenario 1)
Source: Sprinklr Data
Figure 12:
“Top Locations” with Sentiment Related to Caminha (Scenario 4)
Source: Sprinklr Data
Figure 13:
Summary of General User Sentiment Regarding the Search Term (Scenario 3)
Source: Sprinklr Data
Table 2:
Comparative Analysis of Indicators in the Four Proposed Scenarios
| Title | Scenario 1 | Scenario 2 | Scenario 3 | Scenario 4 |
|---|---|---|---|---|
| Total mentions | 432K | 2,224 | 7,403 | 904 |
| Mentions/Daily Average | 1184 | 6 | 20 | 3 |
| Total engagement | 2.86M | 880K | 940K | 0 |
| Topic discussion | 231K | 482 | 1,358 | 271 |
Figure 14:
Trend of User Sentiment Regarding the Search Term (Scenario 3)
Source: Sprinklr Data
Figure 15:
Media Coverage Trend in 2022 (Scenario 3)
Source: Sprinklr Data
Table 3:
Most Popular Keywords Associated with the Search Term (Scenario 2)
| Theme | Examples of Keywords | Dominant Sentiment | Relative Frequency |
|---|---|---|---|
| Geographic Locations | Caminha, Portugal, Viana, Vila, Costa | Happiness, Surprise, Anger | Mixed frequency |
| Political Figures / Institutions | Presidente, Primeiro-ministro, Secretário, Câmara, Adjunto, Público | Surprise, Disgust | Mostly Medium to Low |
| Individuals (Proper Names) | Miguel, António, Alves | Disgust, Happiness | Mostly Medium to Low |
| Administrative / Policy Terms | Acordo, Caso, Nacional, Euros | Surprise, Anger, Happiness | Mostly Low |
| Cultural / Heritage Sites | Castelo, Centro | Sadness, Disgust | Medium |
Figure 16:
Topic Specification and Number of Mentions (Scenario 1)
Source: Own elaboration, based on Sprinklr
Figure 17:
Topic Specification and Number of Mentions (Scenario 3)
Source: Own elaboration, based on Sprinklr
Table 4:
Most Popular Keywords Associated with the Search Term (Scenario 4)
| Theme | Examples of Keywords | Dominant Sentiment | Relative Frequency |
|---|---|---|---|
| Geographic Locations | Caminha, Portugal, Porto, Viana, Costa, Norte | Happiness, Surprise, Anger | Mixed frequency |
| Tourism and Cultural Assets | Turismo, Castelo, Cultural, Peregrinos | Sadness, Happiness, Surprise | Mostly Medium to Low |
| Political Figures / Institutions | Presidente, Câmara, Adjunto, Alves, Miguel, António | Surprise, Disgust, Sadness | Mostly Low |
| Economic and Business Terms | Empresas, Euros, Acordo | Sadness, Anger, Happiness | Mostly Low |
| Infrastructure / Access Issues | Acceso | Sadness | Medium to High |
Figure 18:
Mentions by Publication/Source (Scenario 4)
Source: Own elaboration, based on Sprinklr