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Boost Conversion Rate: A Reference Framework to Manage Digital Channels Cover

Boost Conversion Rate: A Reference Framework to Manage Digital Channels

European Journal of Tourism, Hospitality and Recreation
Volume 16 (2026): Issue s1 (August 2026)
By:  and    
Open Access
|May 2026
Authors

Authors

Ângela Lopes

angela@geoflicks.pt

Researcher and Consultant at Geoflicks. Rua Horta Machado, Faro

Paulo Pereira

paulo@neomarca.pt

Founder and CEO at Geoflicks. Rua Horta Machado, Faro
DOI: https://doi.org/10.2478/ejthr-2026-0010 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 119 - 134
Submitted on: Apr 25, 2025
Accepted on: Jul 25, 2025
Published on: May 18, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Marketing,
Conversion Rate,
Conversion Rate Optimisation,
CRO Strategies,
Digital Channels
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2026 Ângela Lopes, Paulo Pereira, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 16 (2026): Issue s1 (August 2026)
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