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Digital Co-Creation and the Transformation of Customer Experience in Moroccan Hospitality Cover

Digital Co-Creation and the Transformation of Customer Experience in Moroccan Hospitality

European Journal of Tourism, Hospitality and Recreation
Volume 16 (2026): Issue s1 (August 2026)
By: ,  ,   and    
Open Access
|Aug 2026
Authors

Authors

Youssra Lazrak

Youssra.lazrak@usmba.ac.ma

Sidi Mohamed Ben Abdellah University, Fez, Morocco

Amina El Idrissi Tissafi

amina.elidrissitissafi@usmba.ac.ma

Sidi Mohamed Ben Abdellah University, Fez, Morocco

Kate Torkington

ktorking@ualg.pt

Universidade do Algarve/CiTUR, Faro, Portugal

Marisol B. Correia

mcorreia@ualg.pt

Universidade do Algarve/ CiTUR /CinTurs & CEG-IST, Faro, Portugal
DOI: https://doi.org/10.2478/ejthr-2026-0009 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 106 - 118
Submitted on: Feb 8, 2026
Accepted on: Mar 6, 2026
Published on: Aug 18, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Co-Creation,
Customer Experience,
Digital Transformation,
Moroccan Hospitality
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2026 Youssra Lazrak, Amina El Idrissi Tissafi, Kate Torkington, Marisol B. Correia, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 16 (2026): Issue s1 (August 2026)
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