Abstract
This study aims to examine the relationships between tourists' travel motivations, subjective well-being and revisit intentions in the context of self-determination theory. Igneada, with its unexplored tourism potential and natural richness, is the focus of this study and represents an area that has been less addressed in the literature. In this context, studies on destinations such as Igneada, which have tourism potential but are not well-known, are crucial for developing effective tourism strategies. To achieve the research aim, an online survey was conducted among local tourists travelling to Igneada. The purposive sampling method was adopted, and 386 usable data points were obtained during the data collection process, which were then analysed. The study's findings indicated notable positive relationships among participants' travel motivations, subjective well-being, and their intentions to revisit. It was observed that travel motivation played a role in enhancing subjective well-being, while both travel motivation and subjective well-being influenced revisit intentions. These insights shed light on the significance of such destinations, offering valuable implications for advancing their appeal within the tourism industry.