Have a personal or library account? Click to login
Researching destination branding in pandemic crises: A research agenda Cover

Researching destination branding in pandemic crises: A research agenda

Open Access
|Aug 2024

References

  1. Alamrawy, M. A. T., Hassan, T. H., Saleh, M. I., Abdelmoaty, M. A., Salem, A. E., Mahmoud, H. M. E., Abdou, A. H., Helal, M. Y., Abdellmonaem, A. H., & El-Sisi, S. A.-W. (2023). Tourist attribution toward destination brands: What do we know? What we do not know? Where should we be heading?. Sustainability, 15(5), 1–19. https://doi.org/10.3390/su15054448
  2. Almeida, G. G. F., & Almeida, J. P. S. (2021). Territorial brand as strategy in competitiveness between tourism destination. In G. Catenazzo (Ed.), Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry (pp. 33–53). IGI Global.
  3. Almeida, G. G. F. (2018). Marca territorial como produto cultural no âmbito do Desenvolvimento Regional: o caso de Porto Alegre, RS, Brasil [Territorial brand as a cultural product in the context of Regional Development: the case of Porto Alegre, RS, Brazil]. [Doctoral dissertation, Regional Development, University of Santa Cruz do Sul]. Repositório Institucional UNISC. https://repositorio.unisc.br/jspui/handle/11624/2246
  4. Almeida, G. G. F., & Cardoso, L. (2022). Discussions between place branding and territorial brand in regional development—a classification model proposal for a territorial brand. Sustainability, 14(11), 1–24. https://doi.org/10.3390/su14116669
  5. Almeyda-Ibáñez, M., & George, B. P. (2017). The evolution of destination branding: a review of branding literature in tourism. Journal of Tourism, Heritage & Services Marketing, 3(1), 9–17. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3747691
  6. Alsetoohy, O., Ayoun, B., & Abou-Kamar, M. (2021). COVID-19 pandemic is a wake-up call for sustainable local food supply chains: evidence from green restaurants in the usa. Sustainability, 13(16), 1–23. https://doi.org/10.3390/su13169234
  7. Azmi, E., Che Rose, R. A., Awang, A., & Abas, A. (2023). Innovative and competitive: a systematic literature review on new tourism destinations and products for tourism supply. Sustainability, 15(2), 1–19. https://doi.org/10.3390/su15021187
  8. Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3
  9. Cardoso, L., Araújo-Vila, N., & Almeida, G. G. F. (2022). Imagen y marca de destinos turísticos rurales: nuevas formas de planificar y promover los territorios [Image and branding of rural tourism destinations: new ways of planning and promoting territories]. In A. Crosby (Ed.), Del Fracaso Al Exito En La Nueva Era Del Turismo Rural (pp. 309–336). Laertes.
  10. Cardoso, L., Soliman, M., Araújo-Vila, N., & Almeida, G. G. F. (2021). Topic prominence of tourism and hospitality scientific research. Advances In Hospitality and Tourism Research, 9(1), 179–204. https://doi.org/10.30519/ahtr.773377
  11. Chakma, R., Paul, J., & Dhir, S. (2021). Organizational ambidexterity: a review and research agenda. IEEE Transactions on Engineering Management, 71(1), 1–17. https://drjustinpaul.com/wp-content/uploads/2022/04/AMBI-Published.pdf
  12. Chen, R., Zhou, Z., Zhan, G., & Zhou, N. (2020). The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement. Journal of Destination Marketing and Management, 15(2020), 100402. https://doi.org/10.1016/j.jdmm.2019.100402
  13. Cieślikowski, K., & Brusokas, A. (2022). The identification of internal and external attractiveness factors for water parks as tourist destination products. Turyzm/Tourism, 32(1), 39–58. https://www.researchgate.net/publication/362413392_The_identification_of_internal_and_external_attractiveness_factors_for_water_parks_as_tourist_destination_products
  14. Confetto, M. G., Conte, F., Palazzo, M., & Siano, A. (2023). Digital destination branding: A framework to define and assess European DMOs practices. Journal of Destination Marketing & Management, 30(2023), 1–15. https://doi.org/10.1016/j.jdmm.2023.100804
  15. Crockett, S. R., & Wood, L. J. (1999). Brand Western Australia: A totally integrated approach to destination branding. Journal of Vacation Marketing, 5(3), 276–289. https://doi.org/10.1177/135676679900500307
  16. Cruz-Milán, O. (2023). Loyalty in the time of COVID-19: A review of the literature in tourism destination settings. Frontiers in Psychology, 14(2023), 1119737. https://doi.org/10.3389/fpsyg.2023.1119737
  17. Currie, S. (2020). Measuring and improving the image of a post-conflict nation: The impact of destination branding. Journal of Destination Marketing & Management, 18(2020), 100472. https://doi.org/10.1016/j.jdmm.2020.100472
  18. Flores, L. C. S., & Mendes, J. C. (2014). Perspectivas do destino turístico: repensando o sentido do conceito [Perspectives of tourist destination: rethinking the meaning of the concept]. Revista Brasileira de Pesquisa em Turismo, 8(2), 222–237. https://www.redalyc.org/pdf/5041/504151939004.pdf
  19. Framke, W. (2002). The destination as a concept. Scandinavian Journal of Hospitality and Tourism, 2(2), 92–108. https://www.researchgate.net/publication/233567445_The_Destination_as_a_Concept_A_Discussion_of_the_Business-Related_Perspective_Versus_the_Sociocultural_Approach_in_Tourism_Theory
  20. Gicić, A., Milinčić, M., Ivanović, M., & Vukoičić, D. (2021). Impact of COVID-19 on tourism in Serbia. European Journal of Tourism, Hospitality and Recreation, 11(2), 240–252. https://ejthr.citur.uma.pt/index.php/revt/article/view/88
  21. Gumede, T. K., & Mdiniso, J. M. (2022). Sustaining tourist loyalty toward cultural heritage tourism sites amid COVID-19: A case of KwaZulu-Natal, South Africa. African Journal of Hospitality, Tourism and Leisure, 11(4), 1362–1380. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_11_4_1362-1380.pdf
  22. Hall, D. (1999). Destination branding, niche marketing and national image projection in central and Eastern Europe. Journal of Vacation Marketing, 5(3), 227–237. https://doi.org/10.1177/135676679900500303
  23. Hankison, G. (2004). Relational network brands: Towards a conceptual model of place brands. Journal of Vacation Marketing, 10(2), 109–121. https://doi.org/10.1177/135676670401000202
  24. Kotler, P., Gertner, D., Haider, D.,& Rein, I. (2006). Marketing de Lugares: Como Conquistar Crescimento e Longo Prazo na América Latina e no Caribe [Place Marketing: How to Achieve Long-Term Growth in Latin America and the Caribbean]. Pearson Prentice Hall.
  25. Kovačić, S., Jovanović, T., Vujičić, M. D., Morrison, A. M., & Kennell, J. (2022). what shapes activity preferences? the role of tourist personality, destination personality and destination image: evidence from Serbia. Sustainability, 14(3), 1–22. https://doi.org/10.3390/su14031803
  26. Liang, X., Chen, S., Liu, D., Boardley, I., & Shen, L. (2021). Strategic thinking and planning behind the development of a sporting event portfolio: the case of Shanghai. Sport Management Review, 25(4), 679–699. https://doi.org/10.1080/144135232021.1975402
  27. Lin, S., Xu, S., Liu, Y., & Zhang, L. (2023). Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study. Journal of Vacation Marketing, 1(1), 1–16. https://doi.org/10.1177/13567667231155646
  28. Lin, M.-P. E., Marine-Roig, E., & Molina, N. L. (2022). Gastronomic experience (co)creation: Evidence from Taiwan and Catalonia. Tourism Recreation Research, 47(3), 277–292. https://doi.org/10.1080/02508281.2021.1948718
  29. Majeed, S., Zhou, Z., & Kim, W. G. (2022). Destination brand image and destination brand choice in the context of health crisis: Scale development. Tourism and Hospitality Research, 24(1), 1–18. https://doi.org/10.1177/14673584221126798
  30. Marzano, G., & Scott, N. (2009). Power in destination branding. Annals of Tourism Research, 36(2), 247–267. https://doi.org/10.1016/j.annals.2009.01.004
  31. Meneghello, S. (2023). Mapping tourist landscapes in pandemic times: a dwelling-in-motion perspective. Tourism Geographies, 25(7), 1730–1745. https://doi.org/10.1080/14616688.2023.2172604
  32. Miličević, K., Mihalič, T., & Sever, I. (2016). An investigation of the relationship between destination branding and destination competitiveness. Journal of Travel & Tourism Marketing, 34(2), 209–221. https://doi.org/10.1080/10548408.2016.1156611
  33. Napierała, T., Leśniewka-Napierła, K., Al-Rawhani, M., Bayramdurdyyev, R., Bugaj, H., Cetin, A., & Gonzalvo, J. (2022). Sustainability of studies on sustainable tourism – a bibliometric approach. European Spatial Research and Policy, 29(2), 1–21. https://czasopisma.uni.lodz.pl/esrap/article/view/13557
  34. Ngwira, C., Sun Tung, V. W., & Tsz Tse, S. W. (2022). Extending the conceptualization of destination brand experiences. Journal of Travel Research, 62(7), 1605–1618. https://doi.org/10.1177/00472875221127684
  35. Nientied, P., & Toto, R. (2022). Planning for sustainable city tourism in the Netherlands. European Spatial Research and Policy, 29(2), 1–17. http://dx.doi.org/10.18778/1231-1952.29.2.12
  36. Nowacki, M. (2019). Unique elements of polish city brands in online reviews. Turyzm/Tourism, 29(1), 63–70. http://dx.doi.org/10.2478/tour-2019-0007
  37. Nunna, T. S. P., & Banerjee, A. (2022). Understanding the impact of tourism on spatial growth for sustainable development of tourist destinations through the measure of land use efficiency. European Spatial Research and Policy, 29(2), 1–27. http://dx.doi.org/10.18778/1231-1952.29.2.11
  38. Otjen, A. (2013). Positioning and branding a wilderness tourist attraction to meet all stakeholders’ objectives. Tourismos: An International Multidisciplinary Journal of Tourism, 8(3), 129–150. https://tourismosjournal.aegean.gr/article/view/383/337
  39. Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717. https://doi.org/10.1016/j.ibusrev.2020.101717
  40. Pereira, L. A., Limbergr, P. F., & Flores, L. C. S. (2018). Identificação dos aspectos conceituais e elementos que constituem o branding e destination branding [Identification of the conceptual aspects and elements that constitute branding and destination branding]. Revista Turismo em Análise, 29(1), 56–73. https://doi.org/10.11606/issn.1984-4867.v29i1p56-73
  41. Pike, S. D. (2015). Destination brand performance measurement over time: tracking consumer perceptions of a competitive set of destinations over a 10 years period. Acta Turística, 27(2), 135–164. https://hrcak.srce.hr/154682
  42. Pimentel, E., Pinho, T., & Vieira, A. (2006). Imagem de marca de um destino turístico [Image of the brand of a tourism destination]. Turismo, Visão e Ação, 8(2), 283–298.
  43. Pippirs, C., & Steckenbauer, G. C. (2022). Case study – spa destination branding – a strategic realignment process of five Bavarian thermal spas. International Journal of Spa and Wellness, 5(3), 308–319. https://doi.org/10.1080/24721735.2022.2117009
  44. Pritchard, A., & Morgan, N. (1998). ‘Mood marketing’ - The new destination branding strategy: A case study of ‘Wales’ The Brand. Journal of Vacation Marketing, 4(3), 215–229. https://doi.org/10.1177/135676679800400302
  45. Alramadan, A., & Kasim, A. (2022). Factors influencing MICE destination revisit intentions: A literature review. Turyzm/Tourism, 32(1), 185–217. http://dx.doi.org/10.18778/0867-5856.32.1.09
  46. Rasoolimanesh, S. M., Seyfi, S., Rastegar, R., & Hall, C. M. (2021). Destination image during the COVID-19 pandemic and future travel behavior. Journal of Destination Marketing & Management, 21(2021), 1–11. https://doi.org/10.1016/j.jdmm.2021.100620
  47. Rop, W. (2022). Gaining competitive advantage through destination branding: a factorial analysis. Anatolia, 34(4), 465–475. https://doi.org/10.1080/13032917.2022.2051056
  48. Ruiz-Real, J. L., Uribe-Toril, J., & Gázquez-Abad, J. C. (2020). Destination branding: Opportunities and new challenges. Journal of Destination Marketing & Management, 17(2020), 100453. https://doi.org/10.1016/j.jdmm.2020.100453
  49. Šerić, M., Došen, Đ. O., & Mikulić, J. (2022). Antecendents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic. Currents Issues in Tourism, 26(2), 224–241. https://doi.org/10.1080/13683500.2022.2132922
  50. Ukpabi, D., Quarshie, B., & Karjaluoto, H. (2023, January 18–20). Exploring Post-COVID-19 Branding Strategies of African Destinations [Conference Paper]. ENTER eTourism Conference, Johannesburg, South Africa.
  51. Wang, H., Liu, L., & Sha, H. (2022). Exploring how the psychological resilience of residents of tourism destinations affected brand ambassador behavior during the covid-19 pandemic. Behavioral Sciences, 12(9), 1–16. https://doi.org/10.3390/bs12090337
  52. Whittaker, J. (1989). Creativity and conformity in science: titles, keywords and co-word analysis. Social Studies of Science, 19(3), 473–496. http://dx.doi.org/10.1177/030631289019003004
  53. Yurcu, G. (2021). Leisure attitude, anxiety, and mental well-being in turkey: the case of COVID-19. European Journal of Tourism, Hospitality and Recreation, 11(2), 181–194. https://doi.org/10.2478/ejthr-2021-0017
DOI: https://doi.org/10.2478/ejthr-2024-0012 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 165 - 178
Submitted on: Dec 10, 2023
Accepted on: Apr 23, 2024
Published on: Aug 9, 2024
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Giovana Goretti Feijó Almeida, Paulo Almeida, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.