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Researching destination branding in pandemic crises: A research agenda Cover

Researching destination branding in pandemic crises: A research agenda

Open Access
|Aug 2024

Figures & Tables

Figure 1:

Publications on the destination branding 1998–2022Source: Scopus (2022).
Publications on the destination branding 1998–2022Source: Scopus (2022).

Keywords publications 2021–2022

AnoAutorKeyword
2022Šerić et al.COVID-19; destination branding; residents; sociodemographic variables; Word-of-mouth (WOM) communication
2022Majeed et al.Brand image; COVID-19; destination crisis; tourism marketing; tourist behaviour
2022Wang et al.Brand ambassador behavioural intentions; cognitive reappraisal; psychological resilience; resident–tourist interaction
2022Gumede & MdinisoBranding essentials; COVID-19 pandemic; Cultural heritage tourism; Kwazulu-natal; Sustainable tourist loyalty
2022Lin et al.Big data analytics; Catalonia; Gastronomic experience; gastronomic image; semiotic aspect; Taiwan
2022Pippirs & SteckenbauerBranding; process; Spa destination branding
2021Alsetoohy et al. (2021)Consumption value, Destination branding, Food supply chain, Local food, Sustainability, Sustainable local food, Tourist experiences, USA

Publications 2021–2022

AutorTitleProminence percentile
Šerić et al. (2022)Antecedents and moderators of positive word-of-mouth communication among tourist destination residents during the COVID-19 pandemic99.948
Majeed et al. (2022)Destination brand image and destination brand choice in the context of health crisis: Scale development99.826
Wang et al. (2022)Exploring How the Psychological Resilience of Residents of Tourism Destinations Affected Brand Ambassador Behaviour during the COVID-19 Pandemic99.750
Gumede & Mdiniso (2022)Sustaining Tourist Loyalty toward Cultural Heritage Tourism Sites Amid COVID-19: A Case of KwaZulu-Natal, South Africa98.762
Lin et al. (2022)Gastronomic experience (co)creation: evidence from Taiwan and Catalonia97.844
Pippirs & Steckenbauer (2022)Case study–spa destination branding–a strategic realignment process of five Bavarian thermal spas96.030
Alsetoohy et al. (2021)COVID-19 pandemic is a wake-up call for sustainable local food supply chains: Evidence from green restaurants in the USA97.844
DOI: https://doi.org/10.2478/ejthr-2024-0012 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 165 - 178
Submitted on: Dec 10, 2023
Accepted on: Apr 23, 2024
Published on: Aug 9, 2024
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2024 Giovana Goretti Feijó Almeida, Paulo Almeida, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.