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Smart Destination Selection Process: Research on Generation Y Tourists Cover

Smart Destination Selection Process: Research on Generation Y Tourists

By: Metin Sürme and  Ercan Ince  
Open Access
|Nov 2023

Abstract

The aim of this study is to reveal the smart destination selection process of Generation Y tourists. In this context, data were collected from 228 tourists in Turkey. The fact that the research focuses on millennials, who use technology the most, makes this research different from other studies. In this way, the research offered more realistic results thanks to the people with high technology literacy. This research shows that consumers’ attitudes toward smart products significantly affected their travel intentions. At the same time, another remarkable result of the research is that behaviour related to smart products significantly affects travel intentions.

DOI: https://doi.org/10.2478/ejthr-2023-0003 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 26 - 39
Submitted on: Dec 13, 2021
Accepted on: Nov 29, 2022
Published on: Nov 18, 2023
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2023 Metin Sürme, Ercan Ince, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.