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The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field Cover

The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field

European Journal of Tourism, Hospitality and Recreation
Volume 11 (2021): Issue 1 (December 2021)
By:  and    
Open Access
|Dec 2021
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DOI: https://doi.org/10.2478/ejthr-2021-0010 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 102 - 112
Submitted on: Sep 15, 2020
Accepted on: May 31, 2021
Published on: Dec 30, 2021
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Social media,
Micro-influencer,
Hotels,
Information acceptance model (IACM)
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2021 Rita Peres, Mariana Silva, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 11 (2021): Issue 1 (December 2021)
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