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The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives Cover

The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

European Journal of Tourism, Hospitality and Recreation
Volume 10 (2020): Issue 1 (May 2020)
By: Assegid Ayele Misganaw and  Apar Singh  
Open Access
|Jun 2020
DOI: https://doi.org/10.2478/ejthr-2020-0001 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 1 - 13
Submitted on: Dec 7, 2019
Accepted on: Apr 28, 2020
Published on: Jun 29, 2020
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Perceived Organisational E-readiness (POER),
Innovation Diffusion Theory (IDT),
Technology Adoption Model (TAM),
E-marketing diffusion,
Tourism businesses,
Ethiopia
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2020 Assegid Ayele Misganaw, Apar Singh, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

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