The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

Department of Tourism and Hotel Management, College of Business and Economics, Arba Minch University, School of Management Studies, Punjabi University, Arba Minch

Apar Singh

aparsingh@gmail.com

School of Management Studies, Punjabi University, Patiala, India

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DOI: https://doi.org/10.2478/ejthr-2020-0001 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916

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Language: English

Page range: 1 - 13

Submitted on: Dec 7, 2019

Accepted on: Apr 28, 2020

Published on: Jun 29, 2020

Published by: Polytechnic Institute of Leiria

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Perceived Organisational E-readiness (POER),

Innovation Diffusion Theory (IDT),

Technology Adoption Model (TAM),

E-marketing diffusion,

Tourism businesses,

Ethiopia

Related subjects:

Business and economics,

Business management,

Business management, other,

Industries,

Tourism, hospitality, travel,

Event industry, leisure industry,

Sports and recreation,

Sports and recreation, other

© 2020 Assegid Ayele Misganaw, Apar Singh, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 10 (2020): Issue 1 (May 2020)