Abstract
Current advances in technology without any doubt bring numerous advancements to mankind, but also introduce new challenges in regard to human rights. This is particularly true in the context of data protection. Clearly, in the current digital age, data has great value. However, there are great concerns in regard to data collection, processing and its use. These concerns are related to privacy, transparency and accountability. In the technology era, the protection of data rights is crucial for upholding human rights in a digital society, as the widespread collection, storage, and use of personal data pose significant challenges to privacy, autonomy, and non-discrimination. This paper explores the intersection of human rights and data rights, analyzes the legal and ethical dimensions of data protection, and proposes strategies to ensure the effective safeguarding of data rights in order to uphold fundamental human rights principles in the digital age.