Abstract
Based on a qualitative design and a qualitative analysis of responses from primary informants and secondary sources we present a narrative on the attitudes and perception of the Ghanaian on skin bleaching. Based on retrospective and thematic analyses the authors conclude that there is the need for education and enforcement of laws that protect the consumer from patronizing cosmetics that bleach the skin. The study further highlights the role of institutions that are responsible for legislating, regulating, preventing and educating the general public. It is envisaged that this article shall reinvigorate the need for further research and discourses on skin bleaching in Africa and Ghana in particular. Policy makers and policy implementers should be spurred on to make a difference.