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Delegating Consumer Choice to AI: Implications for Product Evaluation and Willingness to Pay Cover

Delegating Consumer Choice to AI: Implications for Product Evaluation and Willingness to Pay

Open Access
|Jul 2026

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DOI: https://doi.org/10.2478/danb-2026-0012 | Journal eISSN: 1804-8285 | Journal ISSN: 1804-6746
Language: English
Page range: 172 - 184
Submitted on: Apr 21, 2026
Accepted on: May 21, 2026
Published on: Jul 17, 2026
In partnership with: Paradigm Publishing Services

© 2026 Jana Majerová, Margaréta Nadányiová, Ladislav Pátík, published by European Research University
This work is licensed under the Creative Commons Attribution 4.0 License.