Decoding Consumer Preferences in Food Packaging with the Kano Model

Doctoral School of the Medical University of Silesia in Katowice. Faculty of Public Health in Bytom, Medical University of Silesia in Katowice, Poland

Student research club – Quality and safety promoter. Faculty of Management, Czestochowa University of Technology, Poland

Mariusz Szataniak

Pamapol S.A., Poland

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DOI: https://doi.org/10.2478/czoto-2023-0010 | Journal eISSN: 2657-5450

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Language: English

Page range: 83 - 92

Submitted on: Nov 17, 2023

Accepted on: Dec 4, 2023

Published on: Dec 29, 2023

Published by: Quality and Production Managers Association

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

Kano Model,

Consumer Preferences,

Food Packaging,

Market Analysis,

Product Satisfaction

Related subjects:

Business and economics,

Business management,

Business management, other,

Engineering,

Mechanical engineering,

Production technology,

Social sciences,

Sociology,

Sociology of science, technology, and environment,

Communication science,

Interpersonal communication

© 2023 Anna Szczyrba, Mariusz Szataniak, published by Quality and Production Managers Association
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 5 (2023): Issue 1 (December 2023)