How do Risk Perceptions Drive Smokers to Completely Switch to a Smoke-Free Tobacco Product (IQOS™)? A Four-Country Cohort Study
Authors
Steve Roulet
PMI R&D, Philip Morris Products S.A., Neuchâtel, Switzerland
Andreea Surducan
Smartech s.r.l., Milano, Italy
Mario Colombo
Smartech s.r.l., Milano, Italy
Pierpaolo Magnani
PMI R&D, Philip Morris Products S.A., Neuchâtel, Switzerland
DOI: https://doi.org/10.2478/cttr-2023-0007 | Journal eISSN: 2719-9509 (formerly 1612-9237)
Language: English, German
Page range: 50 - 64
Submitted on: Dec 13, 2022
Accepted on: Apr 6, 2023
Published on: Jun 13, 2023
Published by: Beiträge zur Tabakforschung GmbH
In partnership with: Paradigm Publishing Services
Keywords:
Related subjects:
© 2023 Karina Fischer, Steve Roulet, Andreea Surducan, Mario Colombo, Pierpaolo Magnani, published by Beiträge zur Tabakforschung GmbH
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License.