Abstract
Photojournalism as an industry has experienced a highly dynamic development in recent years. The present study aims to provide an encompassing image of this industry and its emergence, as well as its challenges in the current context. The cultural dimension of this sector, as well as its prevalent connection to the book industry, constitute two of the main perspectives elaborated in this study. Lastly, an entrepreneurial perspective on photojournalism as a profession is adopted, while a detailed DESTEP analysis is provided further to illustrate the practical implications of this field of work.