References
- Adžić S. (2023): The way Serbian rakija distillers evaluate the quality and market position of their spirits. Journal of Agricultural Sciences, Belgrade, 68(2): 217–236. https://doi.org/10.2298/JAS2302217
- Adžić S. (2021): Greške u marketingu rakije i kako ih izbeći (Rakia marketing mistakes and how to avoid them). Management Horizons, 1(1): 167–196.
- Aguirre-Urreta M.I. & Hu J. (2019): Detecting common method bias: performance of the Harman’s single-factor test. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 50(2): 45–70. https://doi.org/10.1145/3330472.3330477
- Ahdika A. (2017): Improvement of quality, interest, critical, and analytical thinking ability of students through the application of research based learning (RBL) in introduction to stochastic processes subject. International Electronic Journal of Mathematics Education, 12(2): 167–191. https://doi.org/10.29333/iejme/608
- Andry K. (2021): Liquor industry marketing strategy: mix up the perfect marketing cocktail for your brand. Zehnder Agency. Available at: https://www.z-comm.com/perspectives/liquor-industry-marketing-strategy-mix-up-the-perfect-marketing-cocktail-for-your-brand/ (accessed 11.05.2022).
- Barber N. (2009): Wine consumers information search: gender differences and implications for the hospitality industry. Tourism & Hospitality Research, 9(3): 250–269. https://doi.org/10.1057/thr.2009.14
- Bruwer J., Saliba A., Miller B. (2011): Consumer behaviour and sensory preference differences: implications for wine product marketing. Journal of Consumer Marketing, 28(1): 5–18. https://doi.org/10.1108/07363761111101903
- Calvo-Porral C., Rivaroli S., Orosa-Gonzalez J. (2020): How consumer involvement influences beer flavour preferences. International Journal of Wine Business Research, 32(4): 537–554. https://doi.org/10.1108/IJWBR-10-2019-0054
- Đorovicć M., Stevanović S., Lazić V. (2012): Position of Serbia on the international market of alcoholic beverages. Marketing, 43, 15–23. https://doi.org/10.5937/markt1201015D
- Esser M.B. & Jernigan D.H. (2015): Multinational alcohol market development and public health: Diageo in India. American Journal of Public Health, 105(11): 2220–2227. https://doi.org/10.2105/AJPH.2015.302831
- Gazdić D., Nađ D., Sredojević Z. (2024): Economic aspects of plum production in the Republic of Serbia and worldwide. Contemporary Agriculture, 73(1–2): 34–42. https://doi.org/10.2478/contagri-2024-0005
- Israel G.D. (2013): Determining sample size. 1-5. Institute of Food and Agricultural Sciences (IFAS), University of Florida, PEOD-6, 1-5.
- Joo H.H., Kim M., Lee J., Chintagunta P. (2021): Drinking through good times and bad: the role of consumer differences. Journal of Marketing Research, 58(4): 721–741. https://doi.org/10.1177/00222437211017460
- Kock F., Berbekova A., Assaf A.G. (2021): Understanding and managing the threat of common method bias: detection, prevention and control. Tourism Management, 86: 104330. https://doi.org/10.1016/j.tourman.2021.104330
- Krejcie R.V. & Morgan D.W. (1970): Determining sample size for research activities. Educational and Psychological Measurement, 30(3): 607–610. https://doi.org/10.1177/001316447003000308
- Marinković I. (2020): Estimates of alcohol-related mortality in Serbia (2016-2018). Stanovnistvo, 58(1): 89–111. https://doi.org/10.2298/STNV2001089M
- Matković M. (2015): Possibilities of plum cultivation in the Republic of Serbia. Ekonomika poljoprivrede, 62(4): 1045-1060. https://doi.org/10.5937/ekoPolj1504045M
- McGovern P.E. (2009): Uncorking the Past: The Quest for Wine, Beer, and Other Alcoholic Beverages, 1st edition. Berkeley, University of California Press.
- Mcintyre E., Ovington L.A., Saliba A.J., Moran C.C. (2016): Qualitative study of alcohol consumers who choose to avoid wine. Australian Journal of Grape and Wine Research, 22(2): 182–189. https://doi.org/10.1111/ajgw.12182
- Mosher J.F. (2012): Joe Camel in a bottle: Diageo, the Smirnoff brand, and the transformation of the youth alcohol market. American Journal of Public Health, 102(1): 56–63. https://doi.org/10.2105/AJPH.2011.300387
- Musonera E. & Hemley D. (2008): Analysis of global marketing strategies in distilled spirits industry: Absolut vodka. The Journal of Global Business Management, 4: 76–84.
- Nave E., Duarte P., Rodrigues R.G., Paço A., Alves H., Oliveira T. (2021): Craft beer – a systematic literature review and research agenda. International Journal of Wine Business Research, 34(2): 278–307. https://doi.org/10.1108/IJWBR-05-2021-0029
- Official Gazette of RS (2009): Law on rakija and other alcoholic beverages, No. 41/09.
- Pingali S. (2011): Opportunities in China’s alcoholic beverage market. China Business Review, 38(3): 24–27.
- Qenani-Petrela E., Wolf M., Zuckerman B. (2007): Generational differences in wine consumption. Journal of Food Distribution Research, 38(1): 119–127.
- Ritchie C. (2011): Young adult interaction with wine in the UK. International Journal of Contemporary Hospitality Management, 23(1): 99–114. https://doi.org/10.1108/09596111111101698
- Shim S. & Maggs J.L. (2005): A psychographic analysis of college students’ alcohol consumption: implications for prevention and consumer education. Family and Consumer Sciences Research Journal, 33(3): 255–273. https://doi.org/10.1177/1077727X04272365
- Thurnell-Read T. (2018): The embourgeoisement of beer: changing practices of ‘Real Ale’ consumption. Journal of Consumer Culture, 18(4): 539–557. https://doi.org/10.1177/1469540516684189
- UNESCO (2022): UNESCO - Social practices and knowledge related to the preparation and use of the traditional plum spirit – šljivovica. Available at: https://ich.unesco.org/en/RL/social-practices-and-knowledge-related-to-the-preparation-anduse-of-the-traditional-plum-spirit-ljivovica-01882 (accessed 21.04.2023)
- Weightman C., Bauer F.F., Terblanche N.S., Valentin D., Nieuwoudt H.H. (2019): An exploratory study of urban South African consumers’ perceptions of wine and wine consumption: focus on social, emotional, and functional factors. Journal of Wine Research, 30(3): 179–203. https://doi.org/10.1080/09571264.2019.1652149
- World Health Organization (2020): Global status report on alcohol and health 2018. WHO. Available at: https://www.who.int/publications-detail-redirect/9789241565639 (accessed 20.04.2023).