Have a personal or library account? Click to login
The Marketing Concept of Agricultural Holdings: The Case of Serbian Cheese Cover

The Marketing Concept of Agricultural Holdings: The Case of Serbian Cheese

Open Access
|Nov 2020

References

  1. Albrecht-Seidel M., Carrasco R., Laithier C., Sienkiewicz M., Thomas P., Blanchard, F., ... & Cordier B. (2016): European Guide for Good Hygiene Practices in the production of artisanal cheese and dairy products-Target: Farmhouse and Artisan producers. Revised version of 20th December. Available at: https://ec.europa.eu/food/sites/food/files/safety/docs/biosafety_fh_guidance_artisanal-cheese-and-dairy-products_en.pdf (accessed March 2020)
  2. Belch G.E. & Belch M.A. (2003): Advertising and promotion: An integrated marketing communications perspective. The McGraw-Hill.
  3. Bogdanović V., Petrović M.M., Ostojić D. (2004): Zoo technical production conditions important from the aspect of geographical brand of origin of native white cheese from Sjenica. Biotechnology in Animal Husbandry, 20(1-2): 23-27.10.2298/BAH0402023B
  4. Borin N., Cerf D.C., Krishnan R. (2011): Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing. 28(1): 76-86.10.1108/07363761111101976
  5. Braghieri A., Girolami A., Riviezzi A.M., Piazzolla N., Napolitano F. (2014): Liking of traditional cheese and consumer willingness to pay. Italian Journal of Animal Science, 13(1): 3029.10.4081/ijas.2014.3029
  6. Cvijanović D., Trandafilović S., Imamović N. (2013). Marketing concept in terms of agricultural enterprises development in transitional countries. Economics of Agriculture, 60(1): 113-122.
  7. Defra (2007): Barriers to Farm Diversification: Report of the Joint Industry Working Group. Department for Environment, Food and Rural Affairs, London.
  8. Donaldson K.M., Ishii K., Sheppard S.D. (2004): Customer value chain analysis. In International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Vol. 46962, pp. 993-1001.10.1115/DETC2004-57783
  9. Drummond G., Ensor J., Ashford R. (2010): Strategic marketing. Routledge.10.4324/9780080561219
  10. Fernqvist F. & Ekelund L. (2014): Credence and the effect on consumer liking of food-A review. Food Quality and Preference, 32, 340-353.10.1016/j.foodqual.2013.10.005
  11. Food Processing Center (2001): The Specialty Cheese Market - Reports from the Food Processing Center, University of Nebraska-Lincoln. 9. Available at: https://digitalcommons.unl.edu/fpcreports/9 (accessed March 2020)
  12. Janssen M. & Hamm U. (2011): Are consumers willing to pay a price premium for specific organic logos? Organic is life–Knowledge for tomorrow, 2, 38-41.
  13. Jobber D. & Ellis-Chadwick F. (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.
  14. Hill B. (2007): Business Competence. A report to Defra, University of London.
  15. Holm O. (2006): Integrated marketing communication: from tactics to strategy, Corporate Communications: An International Journal, Emerald Insight, 11(1): 23-33.10.1108/13563280610643525
  16. Huang-Tzeng C.J. & Lin Y.T. (2011): Demand elasticities of organic vegetables in Taiwan. Organic is Life Knowledge for Tomorrow, 46.
  17. Kahan D. (2013): Market-oriented farming: An overview. Food and Agriculture Organization of the United Nations.
  18. Kotler P. (2012): Kotler on marketing. Simon and Schuster.
  19. Licitra G. (2010): World wide traditional cheeses: Banned for business? Dairy Science & Technology, 90(4): 357-374.10.1051/dst/2010016
  20. McDonald M., Payne A., Frow P. (2011): Marketing plans for services: A complete guide. John Wiley & Sons.10.1002/9781119207306
  21. McElwee G. & Robson A. (2005): Diversifying the farm: opportunities and barriers, Finnish Journal of Rural Research and Policy, 4: 84-96.
  22. McElwee G., Anderson A., Vesala K. (2006): The strategic farmer: a cheese producer with cold feet? Journal of Business Strategy, Emerald Insight, 27(6): 65-72.10.1108/02756660610710373
  23. Mintel: Marketing Intelligence Agency. Available at: https://www.mintel.com/blog/food-market-news/cheese-consumers-seek-sustainability-commitments-from-brands (accessed March 2020)
  24. Mittal S. & Mehar M. (2013): Agricultural information networks, information needs and risk management strategies: a survey of farmers in Indo-Gangetic plains of India. Socioeconomics Working Paper 10. Mexico, D.F.: CIMMYT.
  25. Moloney A.P., Monahan F.J., Schmidt O. (2014): Quality and authenticity of grassland products. Grassland Science in Europe, 19: 509-520.
  26. Mora C. & Menozzi D. (2009): International marketing and trade of protected designation of origin products. In: Canavari M., Cantore N., Castellini A., Pignatti E., Spadoni R. (2009): “International marketing and trade of quality food products”, Wageningen Academic Publishers, 61-81.
  27. Mugoša I. (2018): Applying Marketing Concepts to Improve Cheese Production and Placing on the Market in the Republic of Serbia. PhD Thesis, Faculty of Agriculture, Novi Sad, Serbia.
  28. NAO (2004): Helping Farm Businesses in England. National Audit Office, London.
  29. Official Gazzete 19/2017, 16/2018, 17/2020: Available at: https://www.paragraf.rs/propisi/pravilnik-o-deklarisanju-oznacavanjui-reklamiranju-hrane.html (accessed March 2020)
  30. Ostertag C., Lundy M., Gottret M.V., Best R., Ferris S. (2007): Identifying market opportunities for rural smallholder producers. Rural Agro enterprise Development. Good Practice Guide, 3: 5-16.
  31. Phelan C. J. (2014): Understanding the farmer: An analysis of the entrepreneurial competencies required for diversification to farm tourism. PhD Thesis, University of Central Lancashire, United Kingdom.
  32. Phillipson J., Gorton M., Raley M., Moxey A. (2004): Treating farms as firms? The evolution of farm business support from productionist to entrepreneurial models. Environment and Planning C: Government and policy, 22(1): 31-54.10.1068/c0238
  33. Sarić Z.O., Dizdarević T.A., Bijeljac S.N., Hubanić N.A. (2010): Sensory properties of Livno cheese in relation to consumers preferences. Mleko i mlečni proizvodi. 1-2: 35-41.
  34. Shimp T. & Andrews J. (2013): Advertising, Promotion, and other aspects of Integrated Marketing Communications. Cengage Learning.
  35. Statistical Yearbook RS (2007-2018): Available at https://www.stat.gov.rs/sr-cyrl/publikacije/?d=2&r= (accessed March 2020)
  36. Stojanović Ž., & Ognjanov G. (2012): Strateška opredeljenja Srbije u domenu ruralnog razvoja-proizvodnja i marketing tradicionalne hrane. Economic Themes, 50(1)2: 19-32.
  37. Swanson B.E. (2008): Global review of good agricultural extension and advisory service practices. Rome: Food and Agriculture Organization of the United Nations.
  38. Ševarlić M. (2013): Changes in the Structure of Farms and Producers Associations in the Republic of Serbia, Agri-food Sector in Serbia: State and Challenges, 7-48.
  39. Ševarlić M. & Nikolić M. (2013): Agricultural cooperative sector: year in between. State and Perspectives of the Co-operative Movement, Thematic Proceedings, pp. 1-14
  40. Tidd J. & Bessant J.R. (2018): Managing innovation: integrating technological, market and organizational change. John Wiley & Sons.
  41. Užar D., Mugoša I., Radojević, V. (2019): Positioning of Private Label Cheese Brands in the Republic of Serbia, Contemporary Agriculture, 68(3-4): 80-87. doi: https://doi.org/10.2478/contagri-2019-001310.2478/contagri-2019-0013
  42. Zander K., Hamm U., Freyer B., Goesssinger K., Naspetti S., Padel S., Stolz H., Stolze M., Zanoli, R. (2011): Consumer concerns regarding additional ethical attributes of organic food. Organic is Life: Knowledge for tomorrow, 2: 22-24.
  43. Van Kleef E., Van Trijp H.C., Luning P. (2005): Consumer research in the early stages of new product development: a critical review of methods and techniques. Food quality and preference, 16(3): 181-201.10.1016/j.foodqual.2004.05.012
  44. Vasiljev S. & Sudarević T. (2014): Marketing principles, Prometej, Novi Sad.
  45. Verhaegen I. & Van Huylenbroeck G. (2001): Costs and benefits for farmers participating in innovative marketing channels for quality food products. Journal of Rural Studies, 17(4): 443-456.10.1016/S0743-0167(01)00017-1
  46. Vermeir I. & Verbeke W. (2006): Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental ethics, 19(2): 169-194.10.1007/s10806-005-5485-3
  47. Wandschneider T., Ferris S., Yen N.T.K., Van On T. (2012): A Guide to Rapid Market Appraisal (RMA) for Agricultural Products, Guide to the Multiple-Skills Approach, Helvetas, Catholic Relief Services, International Center for Tropical Agriculture.
  48. https://www.italianfoodexcellence.com/a-sea-of-goodness/ accessed March, 2020
  49. https://www.slowfood.com/sloweurope/en/the-farmers-speak-up-slow-food-farmers-survey-and-cap-policy-recommendations/ (accessed March, 2020)
  50. https://www.organicnet.co/magazine/sta-je-sertifikacija-i-zato-je-potreban-sertifikat (accessed March, 2020)
DOI: https://doi.org/10.2478/contagri-2020-0007 | Journal eISSN: 2466-4774 | Journal ISSN: 0350-1205
Language: English
Page range: 41 - 52
Submitted on: Apr 1, 2020
|
Accepted on: Aug 17, 2020
|
Published on: Nov 18, 2020
Published by: University of Novi Sad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2020 Dubravka Užar, Vuk Radojević, Izabela Mugoša, published by University of Novi Sad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.