Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions
By: Lutfije Ademi, Jusuf Zeqiri and Igor Klopotan
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Language: English
Page range: 18 - 36
Submitted on: Dec 9, 2024
Accepted on: Jun 18, 2025
Published on: May 10, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Lutfije Ademi, Jusuf Zeqiri, Igor Klopotan, published by IRENET - Society for Advancing Innovation and Research in Economy
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