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Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing Cover

Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing

Business Systems Research Journal
Volume 16 (2025): Issue 1 (June 2025)
By: Eleni Kalemaj  
Open Access
|Jun 2025

Authors

Eleni Kalemaj

elenijarazi@unyt.edu.al

Faculty of Economy and Business, University of New York Tirana, Albania
DOI: https://doi.org/10.2478/bsrj-2025-0013 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 255 - 284
Submitted on: Jun 12, 2024
|
Accepted on: Aug 5, 2024
|
Published on: Jun 20, 2025
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
digital marketing,
social media marketing,
email marketing,
online advertising,
e-commerce performance,
transition economy,
Western Balkan
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2025 Eleni Kalemaj, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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