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The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis Cover

The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis

Business Systems Research Journal
Volume 15 (2024): Issue 1 (September 2024)
By: ,   and    
Open Access
|Sep 2024
Authors

Authors

Željka Marčinko Trkulja

zeljka.marcinko.trkulja@gmail.com

Libertas International University, Croatia

Dinko Primorac

dprimorac@unin.hr

University North, Croatia

Ivana Martinčević

ivana.martincevic@unin.hr

University North, Croatia
DOI: https://doi.org/10.2478/bsrj-2024-0005 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 91 - 109
Submitted on: Feb 20, 2024
Accepted on: May 27, 2024
Published on: Sep 26, 2024
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
intrinsic and extrinsic motivations,
social media engagement,
sports clubs
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2024 Željka Marčinko Trkulja, Dinko Primorac, Ivana Martinčević, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 15 (2024): Issue 1 (September 2024)
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