Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

Mirna El-Shayeb; Sara El-Deeb

doi:10.2478/bsrj-2023-0018

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Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

Business Systems Research Journal

Volume 14 (2023): Issue 2 (December 2023)

By: Mirna El-Shayeb and Sara El-Deeb

Open Access

|Apr 2024

Abstract

Objectives

Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts.

Methods/Approach

A non-probability convenience sampling technique was used to collect the data from 350 participants. Exploratory and confirmatory factor analyses were used to refine a luxury consumption motive scale.

Results

The findings showed price, quality, and investment as rational motivators, and conspicuousness, hedonism, self-identify, and uniqueness, as emotional motivators are extracted as dimensions of the luxury consumption scale, specially fitted for jewellery.

Conclusions

The present study makes a significant contribution with regards to creating a unanimous refined scale for luxury consumption motives of jewellery and categorising them into emotional and rational.

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Articles in this issue

DOI: https://doi.org/10.2478/bsrj-2023-0018 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344

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Language: English

Page range: 173 - 189

Submitted on: Sep 6, 2023

Accepted on: Nov 19, 2023

Published on: Apr 25, 2024

Published by: IRENET - Society for Advancing Innovation and Research in Economy

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Mathematics and statistics for economists,

Mathematics

© 2024 Mirna El-Shayeb, Sara El-Deeb, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 14 (2023): Issue 2 (December 2023)