Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter? Cover

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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?

Business Systems Research Journal

Volume 14 (2023): Issue 2 (December 2023)

By: Vesna Sesar, Anica Hunjet and Ivana Martinčević

Open Access

|Apr 2024

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DOI: https://doi.org/10.2478/bsrj-2023-0017 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344

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Language: English

Page range: 158 - 172

Submitted on: Oct 13, 2023

Accepted on: Dec 27, 2023

Published on: Apr 25, 2024

Published by: IRENET - Society for Advancing Innovation and Research in Economy

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

influencer marketing,

sponsorship disclosure,

influencer credibility,

brand awareness,

purchase intention

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Mathematics and statistics for economists,

© 2024 Vesna Sesar, Anica Hunjet, Ivana Martinčević, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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