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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter? Cover

Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?

Business Systems Research Journal
Volume 14 (2023): Issue 2 (December 2023)
By: ,   and    
Open Access
|Apr 2024
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DOI: https://doi.org/10.2478/bsrj-2023-0017 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 158 - 172
Submitted on: Oct 13, 2023
Accepted on: Dec 27, 2023
Published on: Apr 25, 2024
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
influencer marketing,
sponsorship disclosure,
influencer credibility,
brand awareness,
purchase intention
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2024 Vesna Sesar, Anica Hunjet, Ivana Martinčević, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 14 (2023): Issue 2 (December 2023)
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