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Digital Content Marketing and EWOM: A Mediational Serial Approach Cover

Digital Content Marketing and EWOM: A Mediational Serial Approach

Business Systems Research Journal
Volume 14 (2023): Issue 2 (December 2023)
By: ,  ,  ,   and    
Open Access
|Apr 2024
Authors

Authors

Vjollca Visoka Hasani

vjollca.hasani@universitetiaab.com

Faculty of Economics, AAB University, Pristina, Kosovo

Jusuf Zeqiri

j.zekiri@seeu.edu.mk

Faculty of Business and Economics, South East European University, Tetovo, North Macedonia

Teodora Todorovik

teodora.todorovik@leoron.com

Faculty of Business and Economics, South East European University, Tetovo, North Macedonia

Dhouha Jaziri

dhouha.jaziri@fsegso.u-sousse.tn

Faculty of Economic Sciences and Management, University of Sousse, FsegSo, Cité Riadh, Sousse, Tunisia

Asdren Toska

at16851@seeu.edu.mk

Faculty of Business and Economics, South East European University, Tetovo, North Macedonia
DOI: https://doi.org/10.2478/bsrj-2023-0010 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 24 - 43
Submitted on: Sep 21, 2022
Accepted on: Nov 28, 2023
Published on: Apr 25, 2024
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Keywords:
Brand awareness,
customer engagement,
customer retention,
digital content marketing,
e-WOM,
purchase intention
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2024 Vjollca Visoka Hasani, Jusuf Zeqiri, Teodora Todorovik, Dhouha Jaziri, Asdren Toska, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 14 (2023): Issue 2 (December 2023)
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