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Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country Cover

Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country

Business Systems Research Journal
Volume 12 (2021): Issue 2 (December 2021)
By:  and    
Open Access
|Apr 2022
Authors

Authors

Adelina Emini

adelinaemini@gmail.com

Faculty of Economics, University of Prishtina, Kosovo

Safet Merovci

safet.merovci@uni-pr.edu

Faculty of Economics, University of Prishtina, Kosovo
DOI: https://doi.org/10.2478/bsrj-2021-0016 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 1 - 16
Submitted on: Jul 28, 2021
Accepted on: Oct 9, 2021
Published on: Apr 10, 2022
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
DIY,
do-it-yourself,
digital marketing,
impact,
SMEs
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2022 Adelina Emini, Safet Merovci, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2021): Issue 2 (December 2021)
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