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Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale? Cover

Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?

Business Systems Research Journal
Volume 11 (2020): Issue 3 (November 2020)
By: Julia Lamberz,  Thorsten Litfin,  Özlem Teckert and  Gunther Meeh-Bunse  
Open Access
|Dec 2020
DOI: https://doi.org/10.2478/bsrj-2020-0023 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 1 - 13
Submitted on: Dec 17, 2019
Accepted on: Apr 19, 2020
Published on: Dec 3, 2020
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer behaviour,
eye-tracking,
sustainability,
visual merchandising,
visual attention
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2020 Julia Lamberz, Thorsten Litfin, Özlem Teckert, Gunther Meeh-Bunse, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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