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The Implications of Propaganda as a Social Influence Strategy Cover

The Implications of Propaganda as a Social Influence Strategy

Open Access
|Dec 2018

Abstract

In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and instant transmission of information, thus expanding the audience. The concept of propaganda acts systematically in support of a doctrine, in order to persuade a large mass of individuals. It is generally associated with a negative action, considered to be reprehensible, and this is the consequence of the attempts that various totalitarian regimes have manifested abusively. Basically, propaganda is a conscious communication act with a political and revolutionary character representing a strategy of social influence. The element of difference is misinformation. Thus, this concept can be one of integration and consolidation of the society or, on the contrary, it can be a factor of agitation.

DOI: https://doi.org/10.2478/bsaft-2018-0015 | Journal eISSN: 3100-5098 | Journal ISSN: 3100-508X
Language: English
Page range: 118 - 125
Published on: Dec 31, 2018
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2018 Maria-Lucia Rusu, Ramona Herman, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.