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Mental Marketing and Political Leadership: A Quantitative and Comparative Analysis of Trump, Obama, and Berlusconi Cover

Mental Marketing and Political Leadership: A Quantitative and Comparative Analysis of Trump, Obama, and Berlusconi

Balkan Journal of Interdisciplinary Research
Volume 11 (2025): Issue 3 (December 2025)
By: Elsa Gega  
Open Access
|Dec 2025

Authors

Elsa Gega

University Aleksander Xhuvani, Elbasan, Albania
DOI: https://doi.org/10.2478/bjir-2025-0023 | Journal eISSN: 2411-9725 | Journal ISSN: 2410-759X
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Language: English
Page range: 66 - 76
Published on: Dec 12, 2025
Published by: International Institute for Private, Commercial and Competition Law
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Mental marketing,
political leadership,
sentiment analysis,
Trump,
Obama,
Berlusconi,
neuromarketing,
political branding,
media framing
Related subjects:
Business and economics,
Business management,
Business management, other,
Law,
Law, other,
Social sciences,
Political science,
Political science, other,
Education,
Education, other

© 2025 Elsa Gega, published by International Institute for Private, Commercial and Competition Law
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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