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Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia Cover

Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia

TalTech Journal of European Studies
Volume 4 (2014): Issue 1 (June 2014)
By:  and    
Open Access
|May 2014
References

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DOI: https://doi.org/10.2478/bjes-2014-0008 | Journal eISSN: 2674-4619 (formerly 2228-0596) | Journal ISSN: 2674-4600 (formerly 2228-0596)
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Language: English
Page range: 137 - 165
Published on: May 17, 2014
Published by: Tallinn University of Technology
In partnership with: Paradigm Publishing Services
Keywords:
country branding,
country image,
destination,
Estonia,
experience,
place marketing
Related subjects:
Computer sciences,
Computer sciences, other,
Business and economics,
Political economics,
Political economics, other,
Law,
Law, other,
Social sciences,
Social sciences, other

© 2014 Siiri Same, Maria Claudia Solarte-Vasquez, published by Tallinn University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 4 (2014): Issue 1 (June 2014)
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