Indian Elites and the EU as a Normative Power

Drawing on thirty face-to-face interviews with Indian business, civil society, media and political elites during the period from September 2011 to April 2012, this article seeks to examine the perceptions of Indian elites of the European Union as a normative power. It discusses the evolution of the concept of normative power and the evolution of the EU’s normative identity. It clearly outlines the expansion of the varied roles played by the EU in the course of assuming responsibilities in the capacity of civilian, ethical and normative power of Europe both within its borders and abroad. The article seeks to highlight the diverse external perceptions about the normative power of EU by focusing upon the elite opinion from India. The article captures the changing mood of the elites about the effectiveness of the normative power of the EU with the intensification of the eurozone crisis. It argues that the normative disconnect in worldviews, mindsets and practical agendas between India and the European Union has made it difficult to transform shared values into coordinated policies.