Abstract
Relying on an interview-based research carried out in the Szeklerland region (Romania), the present study investigates the social embeddedness patterns of innovative agricultural initiatives existing in rural areas. The analysis covers three areas: structural embeddedness patterns of local scale, practical initiatives strengthening social embeddedness, and ideas of innovative actors on their future role within the local community. The innovative agricultural actors included in the analysis are local agents who attempt to position themselves and their activities on a local scale amidst diffuse and constantly changing conditions. The specific forms of embeddedness under scrutiny here indicate that innovative actors and practices form part of the local community mostly on the structural level, functionally making their presence felt to a lesser extent.