Finance Film on Must-See Lists: A Tale of Positivization

Constantin Parvulescu

doi:10.2478/ausfm-2022-0008

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Finance Film on Must-See Lists: A Tale of Positivization

Acta Universitatis Sapientiae, Film and Media Studies

Volume 21 (2022): Issue 1 (July 2022)

By: Constantin Parvulescu

Open Access

|Aug 2022

Abstract

The article shows the way must-see film lists hosted by financial publications positivize, after the 2008 crisis, the message of feature and documentary films representing finance. Here positivization refers to the detouring or softening of the critical edge of the message of a film in the interests of the hosting website and the profession of finance in general. Emphasis falls on financial literacy and on a film’s artistic prestige and entertainment potential. The author argues that positivization is a semantic strategy indicative of a neoliberal business ontology that informs the interpretation of cultural artifacts. It instrumentalizes signification processes in order to foreground exchange value and present film reception as an investment in human capital.

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Articles in this issue

DOI: https://doi.org/10.2478/ausfm-2022-0008 | Journal eISSN: 2066-7779

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Language: English

Page range: 184 - 199

Published online: Aug 5, 2022

Published in print: Jul 1, 2022

Published by: Sapientia Hungarian University of Transylvania

In partnership with: Paradigm Publishing Services

Keywords:

Related subjects:

Library and information science, book studies,

Media and press

© 2022 Constantin Parvulescu, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 21 (2022): Issue 1 (July 2022)