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The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model Cover

The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
By:  and    
Open Access
|Feb 2020
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DOI: https://doi.org/10.2478/auscom-2019-0002 | Journal eISSN: 2537-2793
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Language: English
Page range: 19 - 40
Published online: Feb 7, 2020
Published in print: Dec 1, 2019
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
country branding,
country image,
marketing communications,
POE model
Related subjects:
Cultural studies,
Genres and media in cultural studies,
Digital media and communication,
Social sciences,
Communication science,
Communication theory,
Mass communication,
Public and political communication

© 2020 Árpád Papp-Váry, Máté Farkas, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 6 (2019): Issue 1 (December 2019)
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