The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model
By: Árpád Papp-Váry and Máté Farkas
DOI: https://doi.org/10.2478/auscom-2019-0002 | Journal eISSN: 2537-2793
Language: English
Page range: 19 - 40
Published online: Feb 7, 2020
Published in print: Dec 1, 2019
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2020 Árpád Papp-Váry, Máté Farkas, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.