Abstract
The future of Romania’s mountain areas is based on living mountains on which sustainable and integrated development and a good quality of life are promoted and which can sustain the national mountain economy over time. Mountain products can be approached as a healthy solution to help a nation’s economic development leading to higher living standards. The main challenges related to mountain products and the effects of their development are presented, taking into account the quality of all products obtained on the mountain. This study analyzes the effects of the Covid-19 crisis on the producer market in the mountain areas in Romania, trying to provide solutions and development proposals. Analyzing the post Covid-19 trends of the mountain products market and taking into account the unique and natural specificities and properties, we will propose some solutions that could be considered for the development of this market. Only strategic planning can lead to a sustainable development of the mountain products market in Romania.