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An In-Depth Analysis of Generation Z Selected Motives for Active Tiktok Usage Cover

An In-Depth Analysis of Generation Z Selected Motives for Active Tiktok Usage

ACC JOURNAL
Volume 29 (2023): Issue 2 (June 2023)
By: Sebastian Zips and  Julie Holendová  
Open Access
|Mar 2024
Authors

Authors

Sebastian Zips

sebastian.zips@hszg.de

Hochschule Zittau-Görlitz, Faculty of Business, Department of Marketing, Zittau, Germany

Julie Holendová

julie.holendova@tul.cz

Technical University of Liberec, Faculty of Economics, Department of Marketing, Liberec 1, Czech Republic
DOI: https://doi.org/10.2478/acc-2023-0009 | Journal eISSN: 2571-0613 | Journal ISSN: 1803-9782
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Language: English
Page range: 112 - 124
Published on: Mar 15, 2024
Published by: Technical University of Liberec
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
TikTok,
Social media,
User motives,
Active usage,
Creativity,
Trying out new things,
Influencer role
Related subjects:
Business and economics,
Business management,
Business management, other,
Engineering,
Mechanical engineering,
Materials engineering,
Linguistics and semiotics,
Applied linguistics,
Applied linguistics, other,
Social sciences,
Education,
Education, other

© 2024 Sebastian Zips, Julie Holendová, published by Technical University of Liberec
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 29 (2023): Issue 2 (June 2023)
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