When logic meets emotion: Dual pathways shaping omnichannel banking brand equity
Authors
Department of Management, Faculty of Economics and Business, Janabadra University Yogyakarta, Indonesia
Department of Management Faculty of Economics and Business, Janabadra University Yogyakarta, Indonesia
Department of Management Faculty of Economics and Business Janabadra, University Yogyakarta, Indonesia
Language: English
Page range: 211 - 249
Submitted on: Aug 10, 2025
Accepted on: Apr 29, 2026
Published on: May 29, 2026
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Nurwiyanta Nurwiyanta, Andika Andika, Kartinah Kartinah, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.