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When logic meets emotion: Dual pathways shaping omnichannel banking brand equity Cover

When logic meets emotion: Dual pathways shaping omnichannel banking brand equity

Journal of Economics and Management
Volume 48 (2026): Issue 1 (January 2026)
By: ,   and    
Open Access
|May 2026
Articles in this issue
DOI: https://doi.org/10.22367/jem.2026.48.09 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 211 - 249
Submitted on: Aug 10, 2025
Accepted on: Apr 29, 2026
Published on: May 29, 2026
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Omnichannel banking,
integration quality,
perceived seamlessness,
utilitarian experience,
hedonic experience,
customer–bank engagement
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2026 Nurwiyanta Nurwiyanta, Andika Andika, Kartinah Kartinah, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 48 (2026): Issue 1 (January 2026)
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