The impact of TikTok on consumers’ purchase intentions Cover

The impact of TikTok on consumers’ purchase intentions

Journal of Economics and Management

Volume 47 (2025): Issue 1 (January 2025)

By: Justyna Grabowska

, Magdalena Jaciow

and Artur Strzelecki

Open Access

|Jul 2025

Metrics

DOI: https://doi.org/10.22367/jem.2025.47.15 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948

Journal RSS Feed

Language: English

Page range: 385 - 412

Submitted on: Jan 22, 2025

Accepted on: Jun 18, 2025

Published on: Jul 31, 2025

Published by: University of Economics in Katowice

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

purchase intentions,

consumer behavior,

technology acceptance model,

social media marketing,

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business informatics,

Business intelligence,

Mathematics and statistics for economists,

© 2025 Justyna Grabowska, Magdalena Jaciow, Artur Strzelecki, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous article Volume 47 (2025): Issue 1 (January 2025)Next article