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The impact of TikTok on consumers’ purchase intentions Cover

The impact of TikTok on consumers’ purchase intentions

Journal of Economics and Management
Volume 47 (2025): Issue 1 (January 2025)
By: Justyna GrabowskaORCID,  Magdalena JaciowORCID and  Artur StrzeleckiORCID  
Open Access
|Jul 2025

Authors

Justyna Grabowska

ORCID

justyna.grabowska1@edu.uekat.pl

Department of Informatics, University of Economics in Katowice, Katowice, Poland

Magdalena Jaciow

ORCID

magdalena.jaciow@ue.katowice.pl

Department of Digital Economy Research, University of Economics in Katowice, Katowice, Poland

Artur Strzelecki

ORCID

artur.strzelecki@ue.katowice.pl

Department of Informatics, University of Economics in Katowice, Katowice, Poland
DOI: https://doi.org/10.22367/jem.2025.47.15 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 385 - 412
Submitted on: Jan 22, 2025
Accepted on: Jun 18, 2025
Published on: Jul 31, 2025
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
purchase intentions,
consumer behavior,
technology acceptance model,
social media marketing,
TikTok
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2025 Justyna Grabowska, Magdalena Jaciow, Artur Strzelecki, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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