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A study of the relationship between online movie reviews and the intention to watch the movie Cover

A study of the relationship between online movie reviews and the intention to watch the movie

By: Hwai-Shuh Shieh and  Szu-Yu Lin  
Open Access
|Oct 2022

Authors

Hwai-Shuh Shieh

marc1125@gmail.com

Department of Business Administration, College of Management Shih Chien University, Taipei City, Taiwan

Szu-Yu Lin

wenni303@gmail.com

Institute of Business and Management, College of Management National Yang Ming Chiao Tung University, Taipei City, Taiwan
DOI: https://doi.org/10.22367/jem.2022.44.14 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
Language: English
Page range: 344 - 375
Submitted on: Apr 16, 2022
|
Accepted on: Sep 13, 2022
|
Published on: Oct 4, 2022
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2022 Hwai-Shuh Shieh, Szu-Yu Lin, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.