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A study of the relationship between online movie reviews and the intention to watch the movie Cover

A study of the relationship between online movie reviews and the intention to watch the movie

Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
By: Hwai-Shuh Shieh and  Szu-Yu Lin  
Open Access
|Oct 2022
DOI: https://doi.org/10.22367/jem.2022.44.14 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 344 - 375
Submitted on: Apr 16, 2022
|
Accepted on: Sep 13, 2022
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Published on: Oct 4, 2022
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
source of eWOM,
content feature of eWOM,
online movie review,
between-subject design
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2022 Hwai-Shuh Shieh, Szu-Yu Lin, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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