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Identification of advanced data analysis in marketing: A systematic literature review Cover

Identification of advanced data analysis in marketing: A systematic literature review

Open Access
|Jul 2021

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DOI: https://doi.org/10.22367/jem.2019.35.02 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
Language: English
Page range: 18 - 39
Submitted on: Sep 23, 2018
Accepted on: Jan 12, 2019
Published on: Jul 23, 2021
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2021 Mateusz Bąska, Helena Dudycz, Maciej Pondel, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.