Have a personal or library account? Click to login
Identification of advanced data analysis in marketing: A systematic literature review Cover

Identification of advanced data analysis in marketing: A systematic literature review

Journal of Economics and Management
Volume 35 (2019): Issue 1 (March 2019)
By: Mateusz Bąska,  Helena Dudycz and  Maciej Pondel  
Open Access
|Jul 2021

Authors

Mateusz Bąska

mateusz.baska@ue.wroc.pl

Department of Information Technology, Faculty of Management, Computer Science & Finance, Wroclaw University of Economics, Wroclaw, Poland

Helena Dudycz

helena.dudycz@ue.wroc.pl

Department of Information Technology, Faculty of Management, Computer Science & Finance, Wroclaw University of Economics, Wroclaw, Poland

Maciej Pondel

maciej.pondel@ue.wroc.pl

Department of Business Intelligence in Management, Faculty of Management, Wroclaw University of Economics, Wroclaw, Poland
DOI: https://doi.org/10.22367/jem.2019.35.02 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
Journal RSS Feed
Language: English
Page range: 18 - 39
Submitted on: Sep 23, 2018
Accepted on: Jan 12, 2019
Published on: Jul 23, 2021
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
advanced data analysis,
marketing,
systematic review,
big data analytics
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2021 Mateusz Bąska, Helena Dudycz, Maciej Pondel, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 35 (2019): Issue 1 (March 2019)Next article