Figure 1.
Descriptive Statistics of Blogger Attributes: Twitter Use, Outreach, and Popularity (N = 44)
| Attribute | Mean | Standard Deviation | Median | Range (min-max) |
|---|---|---|---|---|
| Number of tweets | 5667 | 6564 | 3075 | 132 to 27966 |
| Number of favorited tweets | 1197 | 1901 | 470 | 0 to 9595 |
| Overall Twitter following | 784 | 724 | 539 | 6 to 3199 |
| Overall Twitter followers | 3808 | 5022 | 2170 | 177 to 30529 |
| Saveur network following | 9 | 6 | 10 | 0 to 20 |
| Saveur network followers | 9 | 7 | 7 | 0 to 22 |
Quadratic Assignment Procedure (QAP) Correlations Among Differences in Blogger Attributes: Twitter Use, Outreach, and Popularity (N = 44)
| Variable | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1. Number of tweets | -- | |||||
| 2. Number of favorited tweets | 0.39* | -- | ||||
| 3. Overall Twitter following | 0.58** | 0.02 | -- | |||
| 4. Overall Twitter followers | 0.60*** | 0.09 | 0.57*** | -- | ||
| 5. Saveur network following | -0.13 | 0.25* | -0.03 | -0.19 | -- | |
| 6. Saveur network followers | -0.13 | 0.32* | -0.18 | 0.09 | 0.73*** | -- |
Density of Directed Twitter Following and Follower Ties Among Food Bloggers Representing Eight Topical Subcategories of Food Blogs (N = 44)
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
|---|---|---|---|---|---|---|---|---|
| 1. Baking and desserts | .43 | .14 | .58** | .03 | .20 | .07 | .50* | .07 |
| 2. Cocktails | .19 | 1.0*** | .19 | .07 | .03 | .10 | .14 | .17 |
| 3. Cooking | .47 | .08 | .83** | .20 | .23 | .03 | .58** | .00 |
| 4. Culinary travel | .13 | .10 | .13 | .65* | .04 | .12 | .07 | .08 |
| 5. Family cooking | .20 | .07 | .27 | .04 | .40 | .08 | .23 | .04 |
| 6. Regional cuisine | .13 | .13 | .27 | .16 | .08 | .40 | .17 | .04 |
| 7. Special diet | .39 | .03 | .64** | .03 | .03 | .00 | .70** | .00 |
| 8. Wine or beer | .10 | .13 | .03 | .08 | .04 | .04 | .00 | .20 |