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Evaluation of the International Conference Center Mega-Project in Isfahan Metropolis Cover

Evaluation of the International Conference Center Mega-Project in Isfahan Metropolis

Open Access
|Apr 2019

Figures & Tables

Table 1.

The general criteria of the evaluation [6-13]

CriterionDescription
  • Determine the extent to which the objectives of the programs and strategies are achieved

This criterion is for post-implementation evaluation.
  • Program Effectiveness

The effects of the program on all social, economic, and environmental aspects, as well as their relationship, effective efficiency and sustainability
  • Examine the rate of growth and development predicted in the program

Planning in the future for the development of the project
  • Practical level

Are the proposed plans practical in terms of technical and physical aspects? Can they exist? Do they work? In addition to the physical and technical aspects, political and financial considerations can also be taken into consideration.
  • Effectiveness and efficiency

Are the objectives of the plan met? Specific purposes in planning enable everyone to say what is undesired in the current situation and causes dissatisfaction and identifies the solution to the problem through the application of value criteria in relation to the objectives. In addition, it provides a level of information about the current status for the beneficiaries to judge themselves.
  • Performance level

What level of performance does each program achieve? In this case, it’s better to test each program with several different levels.
  • Resources management

To what extent are the resources consistent and sustainable used according to the policies in each plan? Of course, here national resources are of paramount importance. The resources should be considered in different ways, such as providing different assumptions about the scope of resources, the financial resources, and project performance in terms of investment.
  • Maintain and protect

What is the outcome of the plan on non-renewable sources such as land?
  • Mutual effects

How the effects of policies and suggestions have been distributed to different groups?
  • Uncertainty

How the policies have been dealt with that are uncertain about the objectives and how other undefined policies have been dealt with?
  • The nature and distribution of a social problem

  • Need for an intervention

  • Implications for designing an intervention

  • Program eligibility

  • Application feasibility

  • The program morality

The first step in planning a new program or rebuilding an implemented program involves assessing the need and program theory
  • Valuation of the activities and functions of the program

  • Assessing the usefulness and accuracy of the implementation

  • Services based on the objectives of the program

  • How to organize services

  • Providing qualified customer with services

  • Program Management Utility

  • Use program resources

These are after-implementation evaluation criteria that include evaluation of the program process (CPB).
  • A reliable estimation of the net effects of the program and interventions carried out

  • The desired outcomes achieved

  • Undesired side effects

Successful programs fully implemented that have a well-defined and structured program model that includes assessing the effect.
  • Examine the relationship between the program costs and efficiency

  • Referee options based on cost and benefits

Completed programs that have a well-defined and structured program model, as well as program outcomes well-recognized, including an efficiency evaluation.
  • Sustainable Sites

  • Water Efficiency

  • Energy and Atmosphere

  • Materials and Resources

  • Indoor Environmental quality

  • Inovation and Design

The program should be leading in the environmental design and energy (LEED).
Table 2.

The general criteria of the evaluation [6-13]

Edinburgh Conference HallLondon Convention Center for International Conference and ConventionCenter for International Conference of the Islamic Republic of Iran
Geographical location
  • Edinburgh (the capital of Scotland)

  • 6 miles from downtown adjoining Heriot-Watt University

  • London (the capital of England)

  • Royal Pier of Royal Victoria

  • Tehran (capital of Iran)

  • Northern side of the Tehran International Fair located on Chamran highway

The building purpose
  • Holding international conferences

  • Holding academic meetings

  • Holding educational and trade shows

  • Holding special celebrations

  • Create sustainable revenues for Edinburgh

  • Economic efficiency of Victoria’s Dock closed with landscape and special weather

  • Holding the Islamic Summit in 1997

  • Attract tourists from Islamic countries

Internal features
  • Start of the project: 1993

  • Completion of the project and operation: 1995

  • Area: 20,000 square feet (about 1850 square meters)

  • Conference halls: 24

  • The area of the large hall is 7340 square feet

  • The area of the small hall is 5446 square feet

  • Free parking 2000 sq ft

  • A restaurant and dining room

  • Area: 10 hectares

  • Launching its development plan in 2010

  • Area: 24,500 square meters

  • The roof of the hall is very interesting and made of glass and aluminum

  • Total capacity of the main hall: 1,800 persons, two conference halls’ capacity of 300 square meters: 500 persons, two u-shaped conference halls’ capacity of 300 square meters: 360 persons

  • Two special halls for the heads of state with a total area of 400 square meters,

  • Four conference halls with a total area of 300 square meters with wide screen (video)

  • Its interior design includes gilding, plastering, rafting, and simple niche inspired by the ancient Iranian traditional architecture decorated with handicrafts.

  • Earthquake resistance of 9 Richter

External features
  • Distance to airport: 3 miles

  • Access to vehicles: train, bus, and taxi, the allocation of a space of 1000 square meters from the exhibition space to 600 representative offices as revenue for the hall management

  • Economic interest over the next 21 years, about € 500 million

  • Inclusive (several users, private and public events including exhibitions, conferences, concerts, wedding, religious and sports ceremonies since its opening in 2000)

  • Branding (host of important events and exhibitions, including the 2009 summit)

  • Awarded the Superbrand Business Award in 2011

  • Access to Chamran highways and public transportation lines

  • Beauty at night like a mountain of light

  • Simplicity in the design of the facade (facade of the brick) and avoiding any symbolism

  • Areas with an area of about 100,000 square meters. The dome is a cone with a metal structure and the roof is sandwich panel and its height from the bottom is 36 meters.

Fig. graphic/j_acee-2018-005_unfig_001.jpg graphic/j_acee-2018-005_unfig_002.jpg graphic/j_acee-2018-005_unfig_003.jpg
Table 3.

The research conceptual framework

AspectComponentMeasure
PhysicalFunctionThe status of the project area to its performance
Match the number of parking lots with the complex capacity
The status of services required according to the project purpose
Future development capability as needed
The view from the outside
The inner axis view status
The status of the project’s facade to the background
Route access from the entrance to the main hall
The status of the project’s green space to the total area of the project
The status of the project’s furniture
SafetyThe materials’ resistance to fire
The building resistance to earthquake
LocationThe distance from the project to the airport
The status of the route access of the project
The slope and topography status
The distance from the project to the city center
Social-The effect of the project on the development of surrounding neighborhoods
The effect of the project on the fixation of surrounding villages and neighborhoods
The effect of the project on the price of the surrounding neighborhoods
The inclusiveness of the conference hall
The project effect on introducing the Iranian Islamic culture to other nations
Economic and managerial-Matching the cost with the efficiency (budget)
Employment rate
The revnue to the cost
Tourist attraction to the specified goals
The achieved goals to the time specified
EnvironmentalThe program should be leading in the environmental design and energy.The status of construction location to the environment
Water consumption rate
Energy consumption rate
The rate of using environmentally friendly materials
The quality of indoor spaces in terms of energy consumption inventions and innovations in terms of energy consumption
Table 4.

Five-option Likert scale

Score12345
MeaningHighly improperImproperModerateProperHighly proper
Figure 1.

The location of the megaproject of the International Conference Center of Isfahan metropolis

Table 5.

The use and activities of the site of the International Conference Center of Isfahan metropolis and assigned levels [3]

ZoneUseOccupancy level (m2)Land area (m2)The plan site of the International Conference Center
1International Conference Center (including the main hall, multi-purpose hall, cinema, hall, plaza)49000118000 graphic/j_acee-2018-005_unfig_004.jpg
2The site of the VIP villas320089000
3Commercial, office and hotel complex48000137000
Facilities and Services450011000
The main passages network and parking9400094000
Landscaping and tree planting177000
Total198700627000
Figure 2.

The external and internal view of the megaproject of the International Conference Center of Isfahan metropolis [3]

Table 6.

Assess physical aspect

AspectComponentMeasureDescriptionFig.Score
PhysicalFunctionThe status of the project area to its performanceThe project’s size is about 70 hectares compared to Edinburgh conference hall (1850 m), London ExCeL Hall (10 hectares), and the Hall of the Leaders Summit of Islamic Countries (2.5 hectares), but because it provides other services such as VIP homes it is suitable. graphic/j_acee-2018-005_unfig_005.jpg 4
Match the number of parking lots with the complex capacityThe project consists of two parking lots: a 9500 m2 parking lot with a capacity of 212 cars and a back door entrance to the main hall with an area of 3250 square meters and a parking lot of 19,000 square meters with a capacity of 560 cars graphic/j_acee-2018-005_unfig_006.jpg 5
The status of services required according to the project purposeInter complex uses in the three main zones of International Conference Center, VIP homes’ site, commercial and hotel complexes, with public spaces for facilities and services, main passages’ network and tree planting graphic/j_acee-2018-005_unfig_007.jpg 5
Future development capability as neededThe site intended for this project from the north is confined to the Shahid Keshvari township, from the east to the highway, from the south and west to the military lands, but it should be considered that the land area considered is 70 hectares which is about 7 times of London hall and no development is required. graphic/j_acee-2018-005_unfig_008.jpg 5
View and landscapeExternal view statusLimited external view of the project from Abshar St. by Shahid Keshvari buildings graphic/j_acee-2018-005_unfig_009.jpg 2
Intra-axis view statusView axis imbalance from the inside of the site from part 1 by commercial buildings graphic/j_acee-2018-005_unfig_010.jpg 2
The view of the project to the backgroundNon-index of the project’s view due to the same color of the bachground graphic/j_acee-2018-005_unfig_011.jpg 2
The status of the route from the entrance to the main hallConsidering 3 routes for the lecturer, reporter and spectator graphic/j_acee-2018-005_unfig_012.jpg 5
The status of green space to the project’s total areaConsidering 17.7 ha for green space about 28% of the project’s total area graphic/j_acee-2018-005_unfig_013.jpg 5
SafetyThe status of the project’s furnitureConsidering proper furniture for all parts of the main hall, reception hall and etc. graphic/j_acee-2018-005_unfig_014.jpg 5
Materials’ resistance to fireUsing GFRC panels for the main façade materials with high resistance to fire graphic/j_acee-2018-005_unfig_015.jpg 5
The building resistance to earthquakeDesign and engineering of the complex in a way as resistant to earthquake graphic/j_acee-2018-005_unfig_016.jpg 5
The distance from the project to the airport30 min graphic/j_acee-2018-005_unfig_017.jpg 5
LocationAccess to the main routeThe project’s entracne and exit from Abshar St. to Isfahan east highway graphic/j_acee-2018-005_unfig_018.jpg 5
The status of the slope and topographyAbout 2% to south and southwest-5
The distance from the project to the city center30 min graphic/j_acee-2018-005_unfig_019.jpg 5
Table 7.

Assess the social aspect

AspectComponentMeasureDescriptionScore
Social-The project’s effect on the development of surrounding neighborhoodsThe implementation of the project has resulted in the creation of one of the traffic circles of the fourth traffic ring as well as the extension of the eastern highway of Isfahan to this area.5
The effect of the project on the fixation of the population of the surrounding villages and neighborhoodsAccording to interviews with real estate consultants in each neighborhood, the implementation of the project has led to a steady increase in the citizens’ tendency to settle and invest in this area, and the population of neighborhoods of Radan and Ashkavand (preventing migration) but not affecting other neighborhoods. But it should be taken into account that the change in the plan from the national to the provincial has also led to a reduction in the immigration of neighborhoods.3
The effect of the project on the price of neighborhoodsWith the construction of the project in Isfahan, especially the south-east of the city, in terms of urban development, since the time of presenting the plot, significant effects have been found in terms of increased property price.4
The inclusiveness of the conference hallDue to the change of the plan from national to provincial, the center can attract all sectors by providing services.5
The effect of the project on the introduction of Iranian Islamic culture to other nationsDue to the fact that this project will host the guests of other countries in the future, Iranians will become acquainted with different peoples’ cultures and different nations and will introduce Iranian Islamic culture to other nations.4
Table 8.

Assess the economic and managerial aspect

AspectComponentMeasureDescriptionScore
Economic and managerial-Cost matching rate to efficiency (budget)The total contractual amount considered for the project was 306 milliard toman, of which only 20 milliard was provided by the government. And the rest (286 milliard) will be provided by the municipality, which is equal to 53% of the budget of 2011 of the municipality of Isfahan. With these interpretations, if the municipality does not allocate half of its budget to any other part of the city in 2011, the project will be completed, indicating the ineffectiveness of the cost.1
Employment rateWith the implementation of the project by 34 contractors, employment has been created for thousands directly or indirectly, also by the operation of the project regarding creating a commercial part in the project the employment will be created for thousands directly or indirectly. But it should be kept in mind that by setting up the commercial part, the business of the neighborhoods will reduce and cause the emigration of the people.3
The amount of money earned to the costThe project has three parts of the conference hall, commercial complexes and VIP homes, the project revenue is by renting conference halls for meetings, ceremonies and celebrations, as well as building commercial complexes and rental houses.4
The tourist attraction rate to the goal specifiedGiven that the project changed from national to provincial, ambassadors from other countries did not enter this hall and did not realize the tourist’s attraction as intended in the project’s objectives.2
The extent to which goals are achieved to the time specifiedThe project implementation time was at the end of 2010 and it was planned to open the project by the end of 2012, but given that government credits were not provided on time and the project changed from a national project to an international project until 2016 about 68% of the project has been completed, and the project is expected to be operational in the summer of 2017.1
Table 9.

Assess the environmental aspect

AspectComponentMeasureDescriptionScore
EnvironmentalThe program should be leading in the environmental design and energyThe status of construction location to the environmentThere is no pollutants inside the project and the pollution of construction activities during the implementation of the project has been carefully controlled and kept low.
The services required, such as a bank, commercial complex, green area and fire station are predicted within the project, and there are health care services needed is in the village Ashkovand.
The project has direct access to the highway (Shahid Keshvari Freeway, Fourth Ring, Third Ring), and the proposed subway line of Sepahanshahr runs through the fruit and vegetable fields adjacent to the project. But inside the project, no bike line and station has been seen.
The project light system is quite intelligent and capable of adjusting any amount of light and to provide energy from the sun’s energy has been used.
Vegetation has been seen in the complex, but there is no green space on the roof.
5
Water consumption rateThe project foresees the use of groundwater resources and rainfall for irrigation of green space.
A system for purifying sewage and turning it into 98% drinkable water for irrigation of green spaces.
The area irrigation is completely intelligent and using drip irrigation network for green spaces.
5
Energy consumption ratechiller and air-conditioning unit for air transfer from the outside to the building and the ventilation system inside the building
Use BMS intelligent system and minimize power consumption
The central engine room system and not using clean energy in providing hot water 100 kilowatt solar power plant
5
The rate of using environmentally friendly materialsNot using recycled materials systems anti-moisture and anti-fire walls, zipper panel ceiling cover and acoustic insulation in cinema for sound Wooden materials used only for interior decoration3
The quality of indoor spaces in terms of energy consumptionIntelligent control system smoke channels in the wind direction and its intelligent control5
Inventions and innovations in terms of energy consumptionLandscaping of green space and plant in the environment2
Table 10.

The final value of the megaproject of the International Conference Center of Isfahan metropolis

AspectsComponentsThe weight of aspects / componentsTotal score of aspects / components’ measuresNormalized score of aspects/components’ measuresTotal value
PhysicalFunction.1119/20.95.10
View.0821/30.7.06
Safety.0510/101.05
Location.1020/201.10
Social-.1221/25.84.10
Economic and managerial-.3811/25.44.17
EnvironmentalLEED.1625/30.83.13
Total1150/165.71
DOI: https://doi.org/10.21307/acee-2018-005 | Journal eISSN: 2720-6947 (formerly 1899-0142) | Journal ISSN: 1899-0142
Language: English
Page range: 43 - 57
Submitted on: Oct 19, 2017
Accepted on: Mar 8, 2018
Published on: Apr 1, 2019
Published by: Silesian University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2019 Homayoon NOORAIE, Ali YADEGARI, Masoud GHORBANI, Sepideh GHORBANI, published by Silesian University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.