Skip to main content
Have a personal or library account? Click to login
Patriotism as a Lifestyle (Brand) Cover

Patriotism as a Lifestyle (Brand)

By:   
Open Access
|Nov 2021

References

  1. Alarik, D. (2018, May). Heroic team builder [Video]. TEDx LadyBirdLake. https://www.ted.com/talks/daniel_alarik_heroic_team_builder
  2. Austin, C. G., & Matos, G. (2013). Lifestyle brands: The elephant in the room. NA – Advances in Consumer Research, 41.
  3. Berger, J., & Heath, C. (2007). Where consumers diverge from others: Identity signaling and product domains. Journal of Consumer Research, 34(2), 121134. DOI: 10.1086/519142
  4. Black Rifle Coffee Company. (n.d.). About us. Retrieved March 2021, https://www.blackriflecoffee.com/pages/about-us
  5. Black Rifle Coffee Company. (2018, October 26). It’s who we are: Evan Hafer [Video]. YouTube. https://www.youtube.com/watch?v=-GiAE07z31k
  6. Black Rifle Coffee Company. (2019, November 30). Can someone get us the name and location of the officer that had PIG written on his Thanksgiving order. [Image attached] [Tweet]. Twitter. https://twitter.com/blckriflecoffee/status/1200614901980397568
  7. Black Rifle Coffee Company. (2020, November 22). A message from our CEO @EvanHafer. #brcc #americascoffee [Video attached] [Tweet]. Twitter. https://twitter.com/blckriflecoffee/status/1330657893213986816
  8. Castrodale, J. (2017, August 1). We spoke to the Black Rifle Coffee Company owner about guns, hipsters, and hiring veterans. Vice. https://www.vice.com/en/article/xymzvk/we-spoke-to-the-black-rifle-coffee-owner-about-guns-hipsters-and-hiring-veterans
  9. Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding. Journal of Marketing, 75(3), 6682. DOI: 10.1509/jmkg.75.3.66
  10. Garcia, J. E. (2020a, April 7). Grunt Style taps specialty apparel veteran Glenn Silbert for new CEO. San Antonio Business Journal. https://www.bizjournals.com/sanantonio/news/2020/04/07/grunt-style-taps-specialty-apparel-veteran-for-new.html
  11. Garcia, J. E. (2020b, September 22). Grunt Style founder says he was ousted. San Antonio Business Journal. https://www.bizjournals.com/sanantonio/news/2020/09/22/grunt-style-founder-terminated-from-company.html
  12. Garcia, J. E. (2020c, September 23). Grunt Style takes to Facebook to rebut founder’s allegations. San Antonio Business Journal. https://www.bizjournals.com/sanantonio/news/2020/09/23/grunt-style-rebuttal-founder-danielremoval.html
  13. Gardella, P. (2014). American civil religion: What Americans hold sacred. Oxford University Press.
  14. Grunt Style. (n.d.). About us. Retrieved March 2021, https://www.gruntstyle.com/pages/about-us
  15. Grunt Style. (2016, August 17). We support Americans and our veterans who are willing to die for your freedoms. [Photo]. Facebook. https://www.facebook.com/gruntstyle/photos/p.1411921225502298/1411921225502298/?type=3
  16. Grunt Style. (2020a, September 23). Grunt Style hears you! This is our statement toward the current situation. [Status update]. Facebook. https://www.facebook.com/gruntstyle/posts/4130378773656516
  17. Grunt Style. (2020b, November 26). What does patriotism mean to you? [Video]. YouTube. https://www.youtube.com/watch?v=yoCVYckD-P4
  18. Grunt Style. (2021, February 25). GS production recruiting video. [Video]. YouTube. https://www.youtube.com/watch?v=8DPhECKtvWg
  19. Helman, D., & de Chernatony, L. (1999). Exploring the development of lifestyle retail brands. The Service Industries Journal, 19(2), 4968. DOI: 10.1080/02642069900000018
  20. Hurley, M., & Trimarco, J. (2004). Morality and merchandise: Vendors, visitors and police at New York City’s Ground Zero. Critique of Anthropology, 24(1), 5178. DOI: 10.1177/0308275X04041083
  21. Ishio, Y. (2010). Social bases of American patriotism: Examining effects of dominant social statuses and socialization. Current Sociology, 58(1), 6793. DOI: 10.1177/0011392109348546
  22. Li, Q., & Brewer, M. B. (2004). What does it mean to be an American? Patriotism, nationalism, and American identity after 9/11. Political Psychology, 25(5), 727739. DOI: 10.1111/j.1467-9221.2004.00395.x
  23. Linehan, A. (2017, February 5). After viral meme, can Black Rifle Coffee Company really hire 10,000 veterans? Task & Purpose. https://taskandpurpose.com/community/viral-meme-can-black-rifle-coffee-company-really-hire-10000-veterans/
  24. Lingle, B. (2020a, September 22). S.A.-based Grunt Style’s founder says he was fired; company states former drill sergeant remains chairman of the board. San Antonio Express-News. https://www.expressnews.com/business/local/article/Founder-of-San-Antonio-s-Grunt-Style-15585239.php
  25. Lingle, B. (2020b, September 24). San Antonio clothing store, founder air dirty laundry. San Antonio Express-News, B001. https://www.expressnews.com/business/article/San-Antonio-clothing-company-Grunt-Style-balks-15592531.php
  26. Lingle, B. (2020c, October 11). A reckoning, Grunt Style. San Antonio Express-News. https://www.expressnews.com/sa-inc/article/A-Reckoning-Grunt-Style-An-inside-look-at-San-15629615.php
  27. Lingle, B. (2021, January 18). S.A. firms’ gear popular with mob at Capitol. San Antonio Express-News. https://www.expressnews.com/business/local/article/Rioters-wore-Black-Rifle-Coffee-Grunt-Style-gear-15878210.php
  28. Loesch, D. (2020, November 23). RAGE MOB: Tries to cancel Black Rifle Coffee Company – The mob got it wrong…again. [Video]. YouTube. https://www.youtube.com/watch?v=q7vPrXzBdB8
  29. Marvin, C., & Ingle, D. W. (1999). Blood sacrifice and the nation: Totem rituals and the American flag. Cambridge University Press.
  30. Niose, D. (2015, March 15). Is American patriotism getting out of hand? Psychology Today. https://www.psychologytoday.com/us/blog/our-humanity-naturally/201503/is-american-patriotism-getting-out-hand
  31. O’Leary, C. E. (1999). To die for: The paradox of American patriotism. Princeton University Press. DOI: 10.1515/9780691188508
  32. O’Leary, C., & Platt, T. (2001). Pledging allegiance: The revival of prescriptive patriotism. Social Justice, 4144.
  33. Parke, C. (2019, December 2). Veteran-owned coffee company donates to Oklahoma police bashed by Starbucks barista. Fox News. https://www.foxnews.com/food-drink/veteran-owned-coffee-company-donates-to-oklahoma-police-bashed-by-starbucks-barista
  34. Parker, C. S. (2010). Symbolic versus blind patriotism: Distinction without difference? Political Research Quarterly, 63(1), 97114. DOI: 10.1177/1065912908327228
  35. Pauwels, L. (2012). A Multimodal framework for analyzing websites as cultural expressions. Journal of Computer-Mediated Communication, 17(3), 247265. DOI: 10.1111/j.1083-6101.2012.01572.x
  36. Peck, R. (2019). Fox populism: Branding conservatism as working class. Cambridge University Press. DOI: 10.1017/9781108634410
  37. Pérez del Castillo, T., Díaz Soloaga, P., & McColl, J. (2020). Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants. Journal of Global Fashion Marketing, 11(4), 361379. DOI: 10.1080/20932685.2020.1791727
  38. Rockefeller, M. L. (2017, July 18). America’s grittiest entrepreneur: How an Army Sergeant created a $100 million lifestyle brand. Forbes. https://www.forbes.com/sites/marklrockefeller/2017/07/18/americas-grittiest-entrepreneur-how-an-army-sergeant-created-a-100-million-lifestyle-brand/
  39. Saviolo, S., & Marazza, A. (2013). Lifestyle brands a guide to aspirational marketing. Palgrave Macmillan UK. DOI: 10.1057/9781137285935
  40. Scanlon, J. (2005). “Your flag decal won’t get you into heaven anymore”: US consumers, Wal-Mart, and the commodification of patriotism. In D. A. Heller (Ed.), The selling of 9/11: How a national tragedy became a commodity (pp. 174199). Palgrave Macmillan. DOI: 10.1007/978-1-137-08003-5_8
  41. Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 717. DOI: 10.1016/j.jcps.2011.09.005
  42. Schultz, H. (2017, January 29). Message from Howard Schultz: Living our values. Starbucks Stories. https://stories.starbucks.com/stories/2017/living-our-values-in-uncertain-times/
  43. Smith, S. (2021). Reclaiming patriotism in an age of extremes. Yale University Press. DOI: 10.2307/j.ctv1dv0vsf
  44. Stauffer, M., & Curtis, L. D. (2020, November 23). Utah coffee company not associated with Kenosha shooter seen wearing shirt with its logo. KJZZ. http://kjzz.com/news/local/utah-coffee-company-disavows-kenosha-shooter-seen-wearing-shirt-with-its-logo
  45. Sturken, M. (2007). Tourists of history: Memory, kitsch, and consumerism from Oklahoma City to Ground Zero. Duke University Press. DOI: 10.1215/9780822390510
  46. Weill, K. (2020, November 23). This gun coffee brand was MAGA royalty. Then it turned on Kyle Rittenhouse. The Daily Beast. https://www.thedailybeast.com/black-rifle-coffee-was-maga-royalty-until-it-turned-on-kyle-rittenhouse
  47. Wolak, J., & Dawkins, R. (2017). The roots of patriotism across political contexts. Political Psychology, 38(3), 391408. DOI: 10.1111/pops.12363
Language: English
Page range: 71 - 82
Submitted on: May 14, 2021
Accepted on: Oct 21, 2021
Published on: Nov 2, 2021
Published by: Virginia Tech Publishing
In partnership with: Paradigm Publishing Services

© 2021 John E. Armenta, published by Virginia Tech Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.