
A Pilot Study of Factors Affecting Student Veterans’ College Choice
Abstract
This study considered the factors that student veterans considered when making a choice of where to attend higher education. This report is of results from a survey implemented in a nationwide pilot study. Respondents (N = 111) gave greater weight in college choice to items generally associated with college satisfaction, such as cost, program availability, and supports, over “military friendly”-type marketing. This is of significant importance to those practitioners and institutions serving student veterans, as there is great time and financial cost to many of those military-specific marketing surveys and options.
© 2024 Phillip A. Olt, Whitney Whitaker, Seth Kastle, Taylor Kriley, published by Virginia Tech Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.